Izitikha ezizinamathiselayo seziyingxenye ebalulekile yamasu okuthengisa e-B2B, zihlinzeka ngendlela eguquguqukayo nengabizi kakhulu yokwandisa ukuqwashisa nokukhuthaza umkhiqizo. Kulesi sihloko, sizohlola izimo ezintsha zokusebenzisaizitika zokuzinamathiselaezimbonini ezahlukahlukene ze-B2B. Ngokufunda indlela abathengi be-B2B abasebenzisa ngayo izitikha ezizinamathelayo, sizothola izinzuzo nokukhula okungaba khona kwaleli thuluzi lokumaketha.
Ukusetshenziswa kwe-B2B kwephepha elizinamathiselayoKhulisa ukuqwashisa ngomkhiqizo nokuqashelwa embonini ye-B2B Izitikha zokuzinamathela ziyindlela esebenzayo yokwandisa ukuqwashisa ngomkhiqizo nokuduma embonini ye-B2B. Ngokuklama izitika ngobuhlakani ezihlanganisa ilogo yenkampani yakho nezinto ezibalulekile zomkhiqizo, amabhizinisi angakwazi ukudonsa ukunaka kwamakhasimende angaba khona. Ngokocwaningo olwenziwa yi-Advertising Specialties Institute (ASI), u-85% wabantu ukhumbula abakhangisi ababanikeza imikhiqizo yokukhangisa njengezitikha. Imboni eyodwa eyaziwayo esebenzisa izitika ukukhulisa ukuqwashisa ngomkhiqizo imboni yezokuthutha neyokuhlela. Izitika ezinophawu lwenkampani nolwazi lokuxhumana zisebenza njengamabhodi ezikhangiso eselula ukukhangisa umkhiqizo usuka kude. Ngokunjalo, izinkampani zokwakha zibeka izitika ezinophawu lwazo emishinini nasezinsizeni zazo ukuze ziveze obala kakhudlwana. Zikhuthaze ngobuciko imikhiqizo namasevisi Ukuhlukahluka kweizitika zokuzinamathiselaivumela abathengi be-B2B ukuthi baphromothe ngobuciko imikhiqizo namasevisi abo.
Izitika zinamathuba anhlobonhlobo okuklama, akunikeza ithuba eliyingqayizivele lokubonisa ubuhlakani futhi ubandakanye izethameli ozihlosile. Kusukela kumomo wangokwezifiso kanye nemiklamo ye-die-cut kuya kuma-holographic kanye nokuqedwa okukhethekile, izitika zingashintshwa zibe izinto zokuphromotha ezidonsa amehlo. Umkhiqizi ohamba phambili wobuchwepheshe uyisibonelo esisodwa senkampani esebenzisa izitika ngobuciko ukukhangisa imikhiqizo yayo. Bethule umugqa wezitikha ze-edishini elinganiselwe eziqukethe abalingisi abadumile begeyimu yevidiyo. Lezi zitikha ziza zihlanganiswe nezinto zekhompuyutha ezisebenza kahle kakhulu, ezikhanga abadlali bamageyimu nabashisekeli bezobuchwepheshe.
Lelisu aligcini nje ngokukhulisa ukuqwashisa ngomkhiqizo kodwa futhi lidala ukwethembeka komkhiqizo phakathi kwezithameli eziqondiwe.Qinisekisa amanani omkhiqizo.kanye nemiyalezo Izitikha ezizinamathelayo zinikeza indlela esebenzayo nephumelelayo yokuxhumana ngezimiso zomkhiqizo wakho.kanye nemiyalezo. Ngokuhlanganisa umugqa wethegi, isiqubulo, noma isitatimende senhloso kusitikha, ibhizinisi lingaqinisa amanani alo ayisisekelo..izethameli eziqondiswe kubo. Lobu buchwepheshe busiza ukudala ukuxhumana okungokomzwelo nokwakha ukuqashelwa komkhiqizo. Isibonelo esisodwa esiphawulekayo uhlobo lwezingubo zokuziphatha oluhlanganisa imilayezo eqhubekayo emiklamo yayo yezitikha. Kukho konke okuthengwayo, amakhasimende athola isitikha esibonisa ukuzibophezela kwawo emikhubeni evikela imvelo. Ngokwenza kanjalo, umkhiqizo uqinisa izindinganiso zawo.futhi ikhuthaza amakhasimende ukuthi ahambisane nenhloso yenkampani.Izindlela ezintsha abathengi be-B2B basebenzisa izitikha ezizinamathelayo .Iphepha elizinamathelayo uma lipakishwa futhi lilebula abathengi be-B2B baya ngokuya besebenzisa izitikha zokuzinamathisela ekupakisheni nasekulebeni.
Izitika azinikezi nje kuphela enye indlela engabizi ekwakhiweni kokupakisha okujwayelekile, kodwa futhi zihlinzeka ngesixazululo esivumelana nezimo. Ngezinketho zokwenza ngokwezifiso, izitika zingasetshenziswa kalula ekufakweni okuhlukahlukene, okuhlanganisa amabhokisi, izimvilophu, nokupakishwa kwemikhiqizo. Inkampani ehamba phambili ye-e-commerce iguqule isu layo lokupakisha ngokwamukela izitika ezizinamathelayo. Ngokuphrinta amalebula okuthumela ezitikhani, aqeda isidingo seziliphu zokupakisha ezihlukene nezitikha, enze inqubo yokupakisha ibe lula. Lokhu okusha akugcini nje ngokusindisa isikhathi nezindleko, kodwa futhi kunikeza amakhasimende umuzwa obukeka ukhangayo we-unboxing.Izitikha zokuzinamathela njengemifanekiso yemoto Ukusebenzisa izitikha njengemifanekiso yemoto sekube enye indlela entsha yabathengi be-B2B yokukhangisa imikhiqizo yabo. Ngokuguqula izimoto zenkampani zibe amathuluzi okukhangisa eselula, amabhizinisi angakwazi ukukhiqiza ukuchayeka komkhiqizo okusabalele ekuhambeni.
Ngokusho kwe-Outdoor Advertising Association of America (OAAA), ukukhangisa kwezimoto kuboniswa izikhathi ezingafika ku-70,000 ngosuku. Enye inkampani yesevisi yokudiliva yasebenzisa leli thuba ngokuhlanganisa izitika ezizinamathelayo emikhumbini yayo. Izitika ezinyakazayo nezidonsa amehlo zibonisa uphawu lwazo, imininingwane yokuxhumana kanye neminikelo yesevisi ebalulekile.
Ngenxa yalokho, inkampani ayizange nje ikhulise ukuqwashisa ngomkhiqizo wayo, kodwa iphinde yathola ukwanda okukhulu kwemibuzo nokuguqulwa kwamakhasimende. izitika zinikeza ukusonteka okuyingqayizivele kule ndlela. Abathengi be-B2B manje basebenzisa amandla ezitikha njengezinto zokuphromotha ezizimele zodwa.
Izitikazingabekwa phezu kwezinto ezihlukahlukene, njengamabhodlela amanzi, amalaptop noma izincwadi zokubhalela, eziguqule zibe izikhangiso ezihamba ngezinyawo. Enye ingqungquthela yobuchwepheshe yasebenzisa izitikha ngobuchule, ihlinzeka ababeze emhlanganweni ngezitikha ezinophawu oluqukethe amakhodi e-QR. Lawa makhodi aqondisa abasebenzisi kokuqukethwe okukhethekile nezisetshenziswa ezihlobene nengqungquthela. Le ndlela yokusebenzisana ayigcini nje ngokukhuthaza ukubamba iqhaza kodwa iphinde inikeze nemininingwane ebalulekile ezintweni ezithakaselwayo zabahambele umcimbi ngokuhlaziywa kwedatha. abakhona.
Izitika zingasetshenziswa njengamabheji omcimbi, okuvumela abahambele umcimbi ukuthi babonise ukusebenzelana kwabo nohlobo oluthile noma inhlangano. Ukwengeza, izitika zingasatshalaliswa njengezipho ngesikhathi semibukiso yezohwebo, izingqungquthela, nemicimbi yezimboni. Inkampani yesofthiwe isebenzisa izitikha njengamabheji omcimbi engqungqutheleni yayo yaminyaka yonke yabasebenzisi. Izitika azigcini nje ngokuba yinkomba kodwa futhi zinento esebenzisanayo. Khuthaza abahambele umcimbi ukuthi baqoqe izitika kumaseshini ahlukene abawahambelayo, udale umuzwa wokufeza okuthile futhi ukhuthaze amathuba okuxhumana.
Ukwengeza, izitikha zingasebenza njengeziqalisi zengxoxo, zithuthukise ingxoxo ngesihloko esithize.Izinzuzo zezitikha ezizinamathelayo ekukhangiseni kwe-B2B Ukusebenza kahle kwezindleko nokuguquguquka Izitika zokuzinamathisela zinikeza izixazululo zokuthengisa ezingabizi kakhulu kubathengi be-B2B ezimbonini ezihlukahlukene. Izitika zishibhile uma kuqhathaniswa ukukhiqiza nokusabalalisa uma kuqhathaniswa nezinye izinto zokuthengisa ezivamile njengezincwajana noma izibhengezo. Ukwengeza, ukuguquguquka kwazo kuvumela amabhizinisi ukuthi azisebenzise ngezindlela ezihlukahlukene, akhulise imbuyiselo ekutshalweni kwezimali.Kulula ukukusebenzisa futhi okuqinile Izitikha ezizinamathelayo kulula ukuzisebenzisa, okuzenza zibe yinketho yokuqala phakathi kwabathengi be-B2B. Ngokungafani nezinto zokumaketha ezidinga abasebenzi abaningi, izitika zingasetshenziswa ngokushesha futhi kalula ezindaweni ezihlukahlukene.
Ukwengeza, izitikha zenzelwe ukumelana nezimo ezihlukene zemvelo, ziqinisekisa ukuphila isikhathi eside nokuqina.Izixazululo zokumaketha ezihlosiwe nezilinganisekayo Izitika zokuzinamathisela zenza imikhankaso yokumaketha ehlosiwe, evumela abathengi be-B2B ukuthi bafinyelele izingxenye ezithile zamakhasimende. Ngokwenza ngendlela oyifisayo izitikha ngemiklamo eqondene nomkhakha othile nemiyalezo efanele, amabhizinisi angakwazi ukubandakanya izethameli eziqondiwe ngempumelelo.
Ukwengeza, impumelelo yesu lakho lokumaketha elisuselwe kusitikha ingakalwa ngamamethrikhi afana namazinga okusebenzisa izitikha, ukugcwala kwewebhusayithi, kanye nempendulo yamakhasimende.ekuphetheni Izitikha zokuzinamathisela seziguquke zaba ithuluzi lokumaketha eliguquguqukayo nelisha labathengi be-B2B. Izicelo zabo zisukela ekukhuliseni ukuqwashisa ngomkhiqizo kuye ekukhangiseni imikhiqizo ngobuciko kanye nokuqinisa inani lomkhiqizo. Abathengi be-B2B basebenzisa izitikha ngezindlela ezihlukahlukene, okuhlanganisa ukupakisha, izithombe zezimoto, imikhiqizo yokukhangisa kanye nokumaketha kwemicimbi. Izitika ezizinamathiselayo zibiza izindleko, kulula ukuzisebenzisa futhi ziqondiswe kakhulu, zizenza zidume kakhulu embonini ye-B2B. Njengoba izinkampani ziqhubeka nokuhlola nokuhlola izitika, amandla azo okukhula asalokhu ethembisa.
Zizwe ukhululekile ukuothintana naye us noma nini! Silapha ukuzosiza futhi singathanda ukuzwa kuwe.
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Isikhathi sokuthumela: Oct-17-2023