Intshayelelo
Izitikha zide zibe sisixhobo esisebenzayo sonxibelelwano kwaye sibekwe uphawu. Ekukhuthazeni amashishini ukuba enze ngokwakho iimveliso, anoluhlu olubanzi lwezicelo. Kwishishini le-B2B (ishishini-lezamashishini), izitikha zokuzincamathelisa ngokwakho zivele njengolukhetho oludumileyo lokuphucula ukubonakala kwe-verac, imisebenzi yokusebenza, kunye nokukhuthaza ukubandakanyeka kwabathengi. Eli nqaku livavanya inkqubo yenqanaba lamanyathelo amaninzi ebandakanyekayo ekwenzeni izitikha zokuzincamathelisa ii-B2B zabathengi. Ngokwenza inyathelo ngalinye, ukusuka kuphuhliso lomxholo ukuvelisa, siya kuphonononga iinkcukacha ezintsonkothileyo ezifaka isandla kwimveliso yokugqibela ekhethekileyo.
IsikoIzitikha zokuzincamaDlala indima ebalulekileyo kwizicwangciso zokuthengisa ze-B2b. Basebenza njengokuphakamisa iindleko zokukhulisa ubukho bophawu, ukwahlula iimveliso, kwaye banxibelelanise imiyalezo ephambili. Ngokutsho kovavanyo olwenziwe yiHubspot, i-60% yabathengi bafumana izincamathelisi zixabiseke kwi-Brand Rever. Ngapha koko, isifundo se-3M sabonisa ukuba izincamathelisi zentengiso zinceda ukukhulisa ukuthengisa kunye nokunyaniseka kwabathengi, nge-62% yabathengi abachaza ukuba banakho ukuthenga uphawu olunika izincamathelisi.
Inyathelo loku-1: UPHUHLISO LWEZOBUCHULE: IinkquboUkudala izincamathelisi zokuzincamathelisa izitisweni eziqala ngophuhliso lomqondo. Ibandakanya ukuchaza injongo kunye neenjongo zesincamathelisi, ukuphanda abaphulaphuli ekujoliswe kubo kunye neendlela zentengiso, kunye nokusebenzisana nabaqulunqi. Kuphela ngokuqonda kuphela kwezi zinto amashishini anokudala izincamathelisi ezikhulisa nabamkeli babo. Umzekelo, umthengi we-B2B ujonge ukukhusela iinkqubo ze-eco-fake unokukhetha izitikha ezivela kwizinto ezisetyenzisiweyo okanye ngemizobo egxininisa uzinzo.
Inyathelo 2: Yila kunye nePrototypecty: Inqanaba elilandelayo libandakanya ukuzisa umxholo kubomi ngokuyilwa kwedijithali kunye neprototyping. Abayili bemizobo enamava basebenzisa isoftware ekhethekileyo kunye nezixhobo zokudala umsebenzi wobugcisa bokubonisa ohambelana nezikhokelo zobuqhetseba kwaye ziqwalasele abaphathi bezinto ezijolise kuzo. Iiprototypes zibalulekile ekufumaneni ingxelo yabathengi, ivumela ukwenziwa kakuhle ngaphambi kokuba uqhubeke kwinqanaba lokuvelisa. Le ndlela yokulinganisa iqinisekisa ukuba imveliso yokugqibela ifezekisa ubuhle obufunwayo kunye neemfuno zomsebenzi.
Inyathelo 3: Ukukhetha izixhobo kunye nokushicilela: Ukukhetha izinto ezifanelekileyo zesikoIzitikha zokuzincamaIgalelo elikhulu kubomi babo obude kunye nempumelelo yabo. Izinto ezifana nokuqina, ukunamathela, kunye nokuxhathisa kwiimeko zokusingqongileyo kuthathelwe ingqalelo. Umzekelo, kwiindawo ezinobunzima, izincamathelisi ezenziwe kwizixhobo ze-vinyl ezinganyangekiyo zemozulu zikhethwa. Ukusebenzisana neenkampani zokuprinta okanye ukusebenzisa izixhobo zokuprinta zendlu kubalulekile ekufezekiseni iiprinta eziphezulu. Umzekelo, ukuprinta kwedijithali, umzekelo, unikezela inzuzo yokuqobaza kunye namaxesha okutshintsha ngokukhawuleza, esenza ibaluleke ngokukhethekileyo kubathengi be-B2B.
Inyathelo 4: Ukusika-Ukutyiwa kunye nokugqitywa: Ukufezekisa iimilo ezichanekileyo kunye ne-iyunifomu, isitikha kufuneka siphinde sisingelwe ziinkqubo zokusika. Eli nyathelo libandakanya ukusebenzisa izixhobo ezikhethekileyo ukusika izincamathelisi kwiifom ezithile, zihambisa ubungcali kunye nokujonga ubuhle. Kwangelo xesha, ukhetho oluzinzileyo lokugqiba, olunjenge-glosss, i-Matte, okanye ukulungisa okubhaliweyo, kunokutshiwo ukuphucula isibheno. Ngamanye amaxesha, imbethe eyongezelelweyo enjengokuthuma okanye i-emssossing inokufakwa ekuphakanyisweni kwempembelelo ebonakalayo yesincamathelisi.
Inyathelo 5: Ukuqinisekiswa komgangatho kunye novavanyo: Phambi kokuba izitikha zilungele ukuthengisa, inkqubo yokuqinisekiswa ngokuqinileyo kunye nenkqubo yovavanyo ibalulekile. Kubandakanya ukuhlola imveliso yokugqibela ukuqinisekisa ukuba umgangatho wokuprinta, ukuchaneka kombala, kunye namandla amanewuma ahlangana neyona migangatho iphezulu. Ukuthotyelwa kwemigaqo yeshishini kubalulekile, ngakumbi kwizicelo ezikhethekileyo ezinjengeelebheli zokutya okanye ukuchongwa kwesixhobo sonyango. Ubungqina kunye nezifundo zetyala kubathengi be-B2B banokusebenza njengoTestamente kwimpumelelo kunye nokuthembeka kwenkqubo yokufumana i-sticker.
Inyathelo 6: Ukupakisha kunye nokuhanjiswa: Kwinqanaba lokugqibela lemveliso, izincamathelisi zokuzincamathelisa izithuba ezinokukhusela ukukhusela ukukhusela ukuthembeka kwabo ngexesha lokuhamba. Kuxhomekeka kubungakanani kunye neemfuno, izitikha zinokupakishwa kwi-roll, amashiti, okanye iiseti zomntu. Oku kupakisha ngononophelo kuqinisekisa ukuba abathengi be-B2B bafumana ii-odolo zabo kwimeko ye-pristine, bakulungele ukusetyenziselwa iinjongo ezahlukeneyo. Iindlela ezifanelekileyo zokuHanjiswa ngokulandela umkhondo kunye neenkqubo zokubeka iliso zisonge ngakumbi inkqubo, ivumela amashishini ukuba afezekise iimfuno zabathengi babo.
ISIQINISEKISO:
UkudalaIzitikha zokuzincamaKubathengi be-B2B yinkqubo yenkqubo yokufaka efake amanyathelo amaninzi, ukusuka ekuphuhlisweni kwengqondo yokuqala kwimveliso yokugqibela. Ezi stickers ziqinisekisiwe ukuba zizixhobo ezibalulekileyo kumashishini afuna ukuphucula ukubonakala kophawu, ukwahlula iimveliso, kunye nokuseka umbono oqinisekileyo kubathengi. Ngokuthathela ingqalelo ngononophelo kwimiba enjengokuthi uyilo, izinto zokuprinta, kwaye zigqibile, abathengi be-B2B banokufumana izincamathelisi ezisemgangathweni ezizalisekisa iinjongo zabo zokuthengisa. Ngendlela elungileyo, izincamathelisi eziyisiko ngokwakho ziba ngaphezulu kweelebheli; they become an integral part of a successful branding strategy, unlocking new opportunities for engagement and growth.
Njengenkampani ephezulu ye-top2 kumzi-mveliso wokuzibulala ngokwakho, sivelisa izixhobo zokuzincama. Sikwashicilela iilebheli ezisemgangathweni eziphezulu eziphezulu zotywala, i-cosmetics / iilebheli zokuzibulala ezithandekayo, iilebheli zokuzibulala ze wayini ebomvu ye wayini, kunye ne wayini yangaphandle. Ngezincamathelisi, singakunika izitayile ezahlukeneyo zezincamathelayo ixesha elide njengoko kufuneka okanye uzicinge. Sikwazi ukuyila kwaye siprinte izitayile ezichaziweyo.
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