Intshayelelo
Izincamathelisi kudala zisisixhobo esisebenzayo sonxibelelwano kunye nophawu. Ukusuka ekukhuthazeni amashishini ukuya kwiimveliso zobuntu, banoluhlu olubanzi lwezicelo. Kushishino lwe-B2B (ishishini-ukuya-kwishishini), izincamathelisi zokuzincamathelisa ngokwazo ziye zavela njengokhetho oludumileyo lokuphucula ukubonakala kwebhrendi, ukusebenza ngokulungeleleneyo, kunye nokukhuthaza ukubandakanyeka kwabathengi. Eli nqaku liphonononga inkqubo enamanyathelo amaninzi abandakanyekayo ekudaleni izincamathelisi zokuzincamathelisa ngokwazo kubathengi beB2B. Ngokuphonononga kwinqanaba ngalinye, ukusuka kuphuhliso lweengcamango ukuya kwimveliso, siya kuphonononga iinkcukacha ezintsonkothileyo ezinegalelo kwimveliso ekhethekileyo yokugqibela.
Isikoizincamathelisi ezincamathelayodlala indima ebalulekileyo kwiindlela zokuthengisa zeB2B. Basebenza njengendawo eneendleko ezisebenzayo ukukhulisa ubukho bophawu, ukwahlula iimveliso, kunye nokunxibelelana nemiyalezo ephambili. Ngokophando olwenziwe yi-HubSpot, i-60% yabathengi bafumana izitikha ezixabisekileyo ekusekeni ukukhumbula uphawu. Ngaphezu koko, uphando olwenziwa yi-3M lubonise ukuba izitikha zokuthengisa zinceda ukwandisa ukuthengisa kunye nokunyaniseka kwabathengi, kunye ne-62% yabathengi echaza ukuba kunokwenzeka ukuba bathenge kwi-brand enikezela izitikha.
Inyathelo 1: Uphuhliso lweNdlela: IinkquboUkudala izincamathelisi ezincamathelayo ngokwesiko kuqala ngophuhliso lwengqiqo. Ibandakanya ukuchonga injongo kunye neenjongo zesincamathelisi, uphando ngabaphulaphuli ekujoliswe kubo kunye nentsingiselo yemarike, kunye nokusebenzisana ngokusondeleyo nabayili. Kuphela ngokuqonda ezi zinto apho amashishini anokuthi enze izincamathelisi ezihambelana nabo bajolise kubo. Umzekelo, umthengi we-B2B ojonge ukukhuthaza izenzo ezilungele i-eco-friendly angakhetha izincamathelisi ezenziwe ngemathiriyeli esetyenzisiweyo okanye ngoyilo olugxininisa uzinzo.
Inyathelo lesi-2: Uyilo kunye nePrototyping: Inqanaba elilandelayo libandakanya ukuzisa umbono ebomini ngoyilo lwedijithali kunye neprototyping. Abayili begraphic abanamava basebenzisa isoftware ekhethekileyo kunye nezixhobo ukwenza umsebenzi wobugcisa obonakalayo ohambelana nezikhokelo zophawu kunye nokukhethwa kwabaphulaphuli ekujoliswe kubo. Iiprototypes zibalulekile ekufumaneni ingxelo yomxhasi, evumela ukulungiswa kakuhle ngaphambi kokudlulela kwinqanaba lokuvelisa. Le ndlela yokuphindaphinda iqinisekisa ukuba imveliso yokugqibela ihlangabezana neemfuno ezinqwenelekayo zobuhle kunye nokusebenza.
Inyathelo lesi-3: Ukhetho lweMathiriyeli kunye noShicilelo: Ukukhetha imathiriyeli efanelekileyo yesikoizincamathelisi ezincamathelayoinegalelo elikhulu kubomi obude nokusebenza kwazo. Izinto ezifana nokuqina, ukunamathela, kunye nokuchasana neemeko zendalo zithathelwa ingqalelo. Umzekelo, kwiindawo ezirhabaxa zangaphandle, izitikha ezenziwe ngezinto zevinyl ezimelana nemozulu zikhethwa. Ukusebenzisana neenkampani zoshicilelo okanye ukusebenzisa izixhobo zoshicilelo zangaphakathi endlwini kubalulekile ukuze kuphunyezwe ushicilelo olukumgangatho ophezulu. Ushicilelo lwedijithali, umzekelo, lubonelela ngoncedo lokwenza ngokwezifiso kunye namaxesha okutshintsha ngokukhawuleza, oko kuyenza ixabiseke ngakumbi kubathengi beB2B.
INyathelo 4: Ukusika iDie-Cuba kunye nokuQeda: Ukuphumeza iimilo ezichanekileyo nezifanayo, isincamathelisi kufuneka singene kwiinkqubo zokusikwa. Eli nyathelo libandakanya ukusebenzisa izixhobo ezikhethekileyo ukusika izincamathelisi zibe ziifom ezithile, ukunikezela ngenkangeleko yobungcali kunye neyobuhle. Ngexesha elifanayo, iindlela ezahlukeneyo zokugqiba, ezifana neglosi, i-matte, okanye i-textured finishes, inokongezwa ukuphucula isibheno esipheleleyo. Kwezinye iimeko, imihombiso eyongezelelweyo efana ne-foiling okanye i-embossing inokudityaniswa ukuphakamisa impembelelo ebonakalayo yesincamathelisi.
Inyathelo lesi-5: UQinisekiso loMgangatho kunye noVavanyo: Phambi kokuba izincamathelisi zilungele ukuthengiswa, ukuqinisekiswa komgangatho ongqongqo kunye nenkqubo yovavanyo kubalulekile. Kubandakanya ukuhlola imveliso yokugqibela ukuqinisekisa ukuba umgangatho woshicilelo, ukuchaneka kombala, kunye namandla okuncamathelisa ahlangabezana neyona migangatho iphezulu. Ukuthotyelwa kwemigaqo yoshishino kubalulekile, ingakumbi kwizicelo ezizodwa ezifana nokuleyibhelishwa kokutya okanye ukuchongwa kwesixhobo sonyango. Ubungqina kunye nophononongo oluvela kubathengi be-B2B abonelisekileyo banokusebenza njengobungqina bempumelelo kunye nokuthembeka kwenkqubo yokwenziwa kwezincamathelisi.
Inyathelo lesi-6: Ukupakishwa kunye nokuhanjiswa: Kwinqanaba lokugqibela lemveliso, izincamathelisi ezizincamathelisa ngokwazo zifakwa kwipakethe ekhuselekileyo ukukhusela ingqibelelo yazo ngexesha lokuhamba. Ngokuxhomekeke kubungakanani kunye neemfuno, izitikha zinokupakishwa kwimiqulu, kumaphepha, okanye iiseti zomntu ngamnye. Oku kupakishwa ngononophelo kuqinisekisa ukuba abathengi be-B2B bafumana iiodolo zabo zikwimeko ephucukileyo, elungele ukusetyenziselwa iinjongo ezahlukeneyo. Iindlela zonikezelo ezisebenzayo kunye neenkqubo zokulandelela kunye nokubeka esweni ngakumbi inkqubo, ivumela amashishini ukuba azalisekise iimfuno zabathengi bawo ngokuzithemba.
Isiphelo:
Ukudalaizincamathelisi ezincamathelayo ngokwesikokubathengi be-B2B yinkqubo ecokisekileyo ebandakanya amanyathelo amaninzi, ukusuka kuphuhliso lokuqala ukuya kwimveliso yokugqibela. Ezi zincamathelisi zingqineke zisisixhobo esiyimfuneko kumashishini afuna ukomeleza ukubonakala kwebrendi, ukwahlula iimveliso, kunye nokuseka imbonakalo ehlala ihleli kubathengi. Ngokuqwalasela ngononophelo izinto ezinje ngoyilo, imathiriyeli yoshicilelo, kunye nokugqiba, abathengi beB2B banokufumana izitikha ezikumgangatho ophezulu ezizalisekisa iinjongo zabo zokuthengisa. Ngendlela eyiyo, izincamathelisi ezizincamathelisa ngokwazo ziba ngaphezulu kweeleyibhile; baba yinxalenye yesicwangciso esiyimpumelelo sophawu, ukuvula amathuba amatsha othethathethwano kunye nokukhula.
Njengenkampani TOP3 kushishino umenzi self-inncamathelisi, thina ikakhulu ukuvelisa self-ingcina imathiriyeli ekrwada. Sikwaprinta iileyibhile ezizincamatheleyo ezikumgangatho ophezulu zotywala, izinto zokuthambisa/imveliso yolusu ezincamathelayo, iileyibhile zokuzincamathelisa kwiwayini ebomvu, kunye newayini yangaphandle. Kwizincamathelisi, sinokukubonelela ngeendlela ezahlukeneyo zezincamathelisi ukuba nje ufuna okanye uzicingele. Sinokuyila kwaye sikuprinte izimbo ezichaziweyo.
Inkampani yaseDonglaiibisoloko ibambelele kwingqikelelo yomthengi kuqala kunye nomgangatho wemveliso kuqala. Ndijonge phambili kwintsebenziswano yakho!
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