Izincamathelisi zokuzincamathelisa zibe yinxalenye yezicwangciso zokuthengisa ze-B2B, zibonelela ngendlela eguquguqukayo nengabizi kakhulu yokwandisa ulwazi lophawu kunye nokukhuthaza. Kweli nqaku, siza kuphonononga iimeko ezintsha zokusetyenziswa kweizincamathelisi ezincamathelayokumashishini ahlukeneyo eB2B. Ngokufunda indlela abathengi be-B2B abasebenzisa ngayo izincamathelisi ezincamathelayo, siya kufumanisa iingenelo kunye nokukhula okunokubakho kwesi sixhobo sokuthengisa.
Ukusetyenziswa kwe-B2B yephepha elizincamatheleyo Ukwandisa ulwazi lophawu kunye nokuqondwa kwishishini le-B2B Izincamathelisi zokuzincamathela yindlela esebenzayo yokwandisa ulwazi lophawu kunye nokuthandwa kwishishini le-B2B. Ngokuyila ngokuyilayo izincamathelisi ezibandakanya uphawu lwenkampani yakho kunye nezinto eziphambili zophawu, amashishini anokuthimba ngempumelelo ingqalelo yabathengi abanokubakho. Ngokophononongo olwenziwa yi-Advertising Specialties Institute (ASI), i-85% yabantu ikhumbula abakhangisi ababanike iimveliso zokuthengisa ezifana nezitikha. Olunye ushishino olwaziwayo olusebenzisa izincamathelisi ukwandisa ulwazi lophawu lushishino lwezothutho nolungiselelo. Izincamathelisi ezinophawu lwenkampani kunye neenkcukacha zoqhakamshelwano zisebenza njengeebhodi zentengiso ezihambayo ukukhuthaza uphawu kude. Ngokunjalo, iinkampani zokwakha zibeka izincamathelisi ezinophawu lwazo koomatshini kunye nezixhobo zabo ukuze baveze ngakumbi uluntu. Zikhuthaza ngobuchule iimveliso kunye neenkonzo.izincamathelisi ezincamathelayoivumela abathengi be-B2B ukuba bakhuthaze ngokuyilayo iimveliso kunye neenkonzo zabo.
Izincamathelisi zinoluhlu olubanzi lwezinto ezinokwenzeka zokuyila, zinika ithuba elikhethekileyo lokubonisa ubuchule kunye nokubandakanya abaphulaphuli ojolise kubo. Ukusuka kwiimilo zesiko kunye noyilo olusikiwe ukuya kwi-holographic kunye nokugqitywa okukhethekileyo, izincamathelisi zinokuguqulwa zibe zizinto zokuthengisa ezitsala amehlo. Umenzi weteknoloji ophambili ngomnye umzekelo wenkampani esebenzisa ngokuyilayo izincamathelisi ukukhuthaza iimveliso zayo. Baphehlelele umgca wezitikha zohlelo olunyiniweyo olunabalinganiswa bomdlalo wevidiyo abadumileyo. Ezi zincamathelisi ziza zidityaniswe nezixhobo zekhompyuter ezisebenza kakhulu, zinomtsalane kubadlali bemidlalo nakwabo bathanda itekhnoloji.
Esi sicwangciso-qhinga asonyusa nje ulwazi lophawu kodwa sikwadala intembeko yophawu phakathi kwabaphulaphuli ekujoliswe kubo.Qinisa ixabiso lophawu.kunye nemiyalezo Izincamathelisi ezincamathelayo zibonelela ngendlela esebenzayo nesebenzayo yokunxibelelana neenqobo zohlobo lwakho.kunye nemiyalezo. Ngokubandakanya i-tagline, isilogeni, okanye ingxelo yobuthunywa kwisincamathelisi, ishishini linokuqinisa amaxabiso alo angundoqo..kubaphulaphuli ekujoliswe kubo. Le teknoloji inceda ukudala unxibelelwano lweemvakalelo kunye nokwakha ukuqondwa kophawu. Omnye umzekelo ophawulekayo luphawu lwempahla olusesikweni olubandakanya imiyalezo ezinzileyo kuyilo lwezitikha. Ngayo yonke into ethengwayo, abathengi bafumana isincamathelisi esibonisa ukuzibophelela kwabo kwizenzo ezikhusela indalo. Ngokwenza njalo, uphawu luqinisa amaxabiso alo.kwaye ikhuthaza abathengi ukuba bahambelane nomsebenzi wenkampani.Iindlela ezintsha abathengi be-B2B basebenzisa izincamathelisi ezincamathelayo .Iphepha elizincamathelisayo lokupakisha kunye nokuleyibheliza abathengi be-B2B baya besebenzisa izincamathelisi zokuzincamathelisa ukupakisha kunye nokuleyibheli.
Izincamathelisi azinikezeli kuphela enye indlela engabizi kakhulu kuyilo lokupakisha lwemveli, kodwa zikwabonelela ngesisombululo esibhetyebhetye ngakumbi. Ngeenketho zokwenza ngokwezifiso, izincamathelisi zinokufakwa ngokulula kwiintlobo ezahlukeneyo zokupakishwa, kubandakanya iibhokisi, iimvulophu, kunye nokupakishwa kwemveliso. Inkampani ephambili yorhwebo ye-e-commerce iguqule isicwangciso sayo sokupakisha ngokwamkela izincamathelisi ezincamathelayo. Ngokuprinta iilebhile zokuthumela kwii-stickers, ziphelisa imfuneko yokupakisha iziliphu kunye nezitikha, ukwenza lula inkqubo yokupakisha. Olu lutsha alugcini nje kuphela ixesha kunye neendleko, kodwa lubonelela abathengi ngamava abonakalayo e-unboxing.Izincamathelisi zokuzincamathela njengemizobo yemoto Ukusebenzisa izincamathelisi njengemizobo yemoto iye yaba yenye indlela entsha yabathengi beB2B ukukhuthaza iimpawu zabo. Ngokuguqula izithuthi zenkampani zibe zizixhobo zentengiso eziphathwayo, amashishini anokuvelisa ukubhengezwa kohlobo olubanzi ekuhambeni.
Ngokutsho kwe-Outdoor Advertising Association of America (OAAA), intengiso yemoto iboniswa ukuya kumaxesha angama-70,000 ngosuku. Enye inkampani yeenkonzo zokuhanjiswa kweenkonzo yasebenzisa eli thuba ngokudibanisa izincamathelisi ezincamathelayo kwiinqanawa zayo. Izitikha ezidlamkileyo nezitsala amehlo zibonisa uphawu lwazo, iinkcukacha zoqhagamshelwano kunye neenkonzo eziphambili ezinikelwayo.
Ngenxa yoko, inkampani ayizange yandise nje ulwazi lwayo uphawu, kodwa iphinde yafumana ukwanda okukhulu kwimibuzo yabathengi kunye nokuguqulwa.Izincamathelisi zokuzincamathela kwiimveliso zokuthengisa Iimveliso zokuthengisa kudala ziyindlela yokuthengisa ethandwayo kwishishini le-B2B, kunye nokuzincamathela. izincamathelisi zinika ijiji eyodwa kule ndlela. Abathengi be-B2B ngoku basebenzisa amandla okuncamathela njengezinto zokuthengisa ezizimeleyo.
Izincamathelisiinokubekwa kwizinto ezahlukeneyo, njengeebhotile zamanzi, iilaptops okanye iincwadana zamanqaku, ukuzijika zibe zintengiso ezihambayo. Enye inkomfa yetekhnoloji yenze ubugcisa bokusebenzisa izincamathelisi, inika abo bebezimase izitikha ezinophawu ezinekhowudi zeQR. Ezi khowudi zikhokelela abasebenzisi kumxholo okhethekileyo kunye nezibonelelo ezinxulumene nenkomfa. Le ndlela yokusebenzisana ayikhuthazi kuphela ukuthatha inxaxheba kodwa ikwabonelela ngengqiqo ebalulekileyo kwizinto ezinomdla kwabazimasi ngokuhlalutya idatha.Izincamathelisi zokuzincamathelisa kwintengiso yomsitho Ukuthengisa umcimbi kudlala indima ephambili kushishino lweB2B, kwaye izincamathelisi ezincamathelayo zibonelela ngendlela esebenzayo yokuzibandakanya nomsitho. abakhoyo.
Izincamathelisi zinokusetyenziswa njengeebheji zomsitho, ezivumela abazimasayo ukuba babonise ukunxulumana kwabo nohlobo oluthile okanye umbutho. Ukongeza, izincamathelisi zinokusasazwa njengezipho ngexesha lemiboniso yezorhwebo, iinkomfa, kunye nemisitho yoshishino. Inkampani yesoftware isebenzisa izincamathelisi njengeebheji zomsitho kwinkomfa yabasebenzisi yonyaka. Izincamathelisi azisebenzi nje kuphela njengokuchongwa kodwa zinento yokwenza. Khuthaza abazimasayo ukuba baqokelele izincamathelisi kwiiseshini ezahlukeneyo abazizimasayo, udala imvakalelo yokufezekiswa kunye nokukhuthaza amathuba onxibelelwano.
Ukongeza, izincamathelisi zinokuqala incoko, ukukhuthaza ingxoxo malunga nesihloko esithile.Izinto eziluncedo zokuncamathelisa ngokuzincamathelisa kwintengiso ye-B2B Ukusebenza kweendleko kunye nokuguquguquka Izincamathelisi zokuzincamathela zibonelela ngezisombululo zokuthengisa ezinexabiso eliphantsi kubathengi be-B2B kumashishini ahlukeneyo. Izincamathelisi zinexabiso eliphantsi ukuvelisa nokusasazwa xa kuthelekiswa nezinye izixhobo zentengiso zemveli ezifana neencwadana okanye iibhena. Ukongezelela, ukuguquguquka kwabo kuvumela amashishini ukuba asebenzise ngeendlela ezahlukeneyo, ukwandisa imbuyekezo kwi-investment.Easy ukusebenzisa kwaye ehlala ixesha elide Izitikha zokuzincamathela kulula ukuzisebenzisa, zibenza ukhetho lokuqala phakathi kwabathengi be-B2B. Ngokungafaniyo nezixhobo zokuthengisa ezisebenza ngamandla, izitikha zinokusetyenziswa ngokukhawuleza nangokulula kwiindawo ezahlukeneyo.
Ukongezelela, izitikha zenzelwe ukujamelana neemeko ezahlukeneyo zokusingqongileyo, ziqinisekisa ukuhlala kwazo ixesha elide kunye nokuqina.Izisombululo zokuthengisa ezijoliswe kuzo nezinokulinganiswa Izitikha zokuzincamathela zenza imikhankaso yokuthengisa ekujoliswe kuyo, evumela abathengi be-B2B ukuba bafikelele kumacandelo athile abathengi. Ngokwenza izincamathelisi ngoyilo oluthe ngqo kwishishini kunye nemiyalezo efanelekileyo, amashishini anokubabandakanya ngokufanelekileyo abaphulaphuli abajolise kubo.
Ukongeza, impumelelo yesicwangciso sakho sentengiso esekwe kwisincamathelisi sinokulinganiswa ngeemetriki ezinje ngereyithi zokuhlawulela izincamathelisi, ukugcwala kwewebhusayithi, kunye nempendulo yabathengi.ekuqukumbeleni izincamathelisi ezincamathelayo ziye zavela zasisixhobo esiguqukayo nesitsha sokuthengisa kubathengi be-B2B. Usetyenziso lwabo lususela ekwandiseni ulwazi lwebrendi ukuya ekukhuthazeni ngokuyilayo iimveliso kunye nokomeleza ixabiso lophawu. Abathengi beB2B basebenzisa izincamathelisi ngeendlela ezahlukeneyo, kubandakanya ukupakishwa, imizobo yemoto, iimveliso zentengiso kunye nokuthengisa imisitho. Izincamathelisi zokuncamathelisa ngokwazo ziyonga imali, kulula ukuzisebenzisa kwaye zijolise kakhulu, nto leyo ezenza zidume ngakumbi kwishishini le-B2B. Njengoko iinkampani ziqhubeka nokuphonononga kunye nokulinga izincamathelisi, ukukhula kwazo kuhlala kuthembisa.
Zive ukhululekile ukubauqhagamshelwano us nanini na! Silapha ukunceda kwaye singathanda ukuva kuwe.
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Ixesha lokuposa: Oct-17-2023