Nazi iingcebiso ezili-10 eziyimfihlo malunga neelebhile ezincamathelayo ezinokukunika imbono entsha kwishishini lelebhile. Ezi mfihlo zokuleyibhile zisebenzayo zinokukunceda ukuba ulungise ukupakishwa kwemveliso, ukonyusa impembelelo yegama, kwaye nokonga iindleko.
1. I-Psychology yoMbala weeLeyibhile: Imibala eyahlukileyo ikhuthaza iimvakalelo ezahlukeneyo
Umbala unempembelelo enkulu kwizigqibo zokuthenga abathengi. Umzekelo, umbala obomvu uhlala uvuselela iimvakalelo zovalo kunye notyekelo lokuthenga ngokungxama, oko kuyenza ilungele iilebhile ezisetyenziswa kumaphulo okuthengisa. I-Blue imele ukuthembela kunye nokuzinza, kwaye ifanelekile kwiibhanki, iteknoloji kunye namanye amashishini. Ukusetyenziswa ngokufanelekileyo kwengqondo yombala akunakwenza iileyibhile zibe nomtsalane ngakumbi, kodwa zikwaphembelela ngobuchule izigqibo zokuthenga zabathengi.
2. Iileyibhile zokukrazula zonyusa amava onxibelelwano
Uyilo lweleyibhile yokukrazula sisixhobo sokuthengisa esinomdla kakhulu. Abathengi banokukrazula inxalenye yeleyibhile kwaye bayigcine njengesikhumbuzo okanye bathathe inxaxheba kwimisebenzi yokuthengisa. Iintlobo ezininzi zokutya neziselo ziya kusebenzisa iilebhile ezilolo hlobo ukwenza iimveliso zabo zibe nomdla ngakumbi kwaye zisebenzisane, ngaloo ndlela ziphucula imvakalelo yokuthatha inxaxheba kwabathengi.
3. Iileyibhile ezichasene nenkohliso zongeza ukuthenjwa kwebrendi
Ingxaki yeempahla zomgunyathi ikhona kuzo zonke iinkalo zobomi, ngakumbi izinto zokuthambisa zodidi oluphezulu, iimveliso ze-elektroniki kunye namanye amashishini. Ngokongeza iileyibhile ezincamathelayo ezichasene nomgunyathi kwiimveliso, abathengi banokuzibona ngokulula iimveliso zokwenene, ngaloo ndlela bephucula ukuthenjwa kwabo. Iileyibhile ezichasene nenkohliso zidla ngokuza neekhowudi ze-QR, iikhowudi ezichasene nenkohliso, okanye nobuchwephesha obukhethekileyo bokushicilela ukwenza kube nzima ukwenza umgunyathi.
4. Ukukhethwa kwezinto zokubhaliweyo kuchaphazela ubomi beshelufu
Iileyibhile zezinto ezahlukeneyo zifanelekile kwiimeko ezahlukeneyo zokugcina. Umzekelo, iileyibhile ezinganyangekiyo zamanzi kunye neoyile zifanelekile kwiimveliso zasekhitshini nakwigumbi lokuhlambela, ngelixa iileyibhile zokuzincamathela ezikwaziyo ukumelana ne-UV zifanelekile kwizicelo zangaphandle. Ukukhetha izinto ezichanekileyo zeeleyibhile akunakuqinisekisa kuphela ubuhle kunye nokusebenza kwelebula, kodwa nokwandisa ubomi beshelufu yemveliso.
5. Iileyibhile zedijithali, uhlaziyo lwexesha langempela lolwazi lwemveliso
Kwiminyaka yakutshanje, iilebhile zedijithali ziye zanda kakhulu. Ngokudibanisa ikhowudi ye-QR okanye i-chip ye-NFC kwileyibhile, abathengi banokuskena kwaye bafumane ulwazi lwexesha lokwenyani malunga nemveliso, njengomhla wokuvelisa, izithako, imiyalelo yokusetyenziswa, njl. idala unxibelelwano olunzulu phakathi kweebrendi kunye nabathengi.
6. Iileyibhile zokusingqongileyo zenza iimpawu zibe noxanduva ngakumbi
Ngokuthandwa kolwazi lokusingqongileyo, abathengi abaninzi bathambekele ekukhetheni iimveliso ezihambelana nokusingqongileyo xa kuthengwa iimpahla. Iileyibhile zokusingqongileyo zisebenzisa izinto ezinokonakala okanye ezinokuphinda zisetyenziswe ukwenza iibrendi zibe noxanduva ngakumbi ezingqondweni zabathengi. Ukongeza, iilebhile zokhuseleko lokusingqongileyo zinokunyusa iiprimiyamu zohlobo ukuya kuthi ga kwinqanaba elithile kwaye zitsale abathengi abaninzi abaphishekela ubomi obuzinzileyo.
7. Ileyibhile ebandayo kunye neqondo lokushisa - ibonisa isimo semveliso
Iileyibhile eziziva ingqele kunye nobushushu zinokutshintsha umbala ngokotshintsho lobushushu. Umzekelo, iimveliso ezifuna ukufakwa efrijini ezifana nokutya kunye namayeza zinokusebenzisa iilebhile ukubonisa ukuba iimveliso zigcinwe kubushushu obufanelekileyo. Xa abathengi bethenga ezi mveliso, banokubona intuitively imeko yeemveliso, ukwenza ukuthenga kwabo kuqiniseke ngakumbi.
8. Iileyibhile ezicacileyo zenza “akukho ileyibhile” isiphumo
Iileyibhile zokuzincamathelisa ekuhleni ziya zithandeka ngakumbi nangakumbi, ngakumbi kumashishini ezinto zokuthambisa kunye neziselo zeprimiyamu. Bavumela abathengi ukuba babone umbala kunye nokuthungwa kwemveliso ngaphakathi ngaphandle kokuthintela uyilo lokupakisha, ukuzisa "i-label-free" i-aesthetic encinci eyenza imveliso ibonakale iphezulu kwaye yendalo.
9. Iileyibhile zeFluorescent zinceda ukuthengisa ebusuku
Kwezinye iimveliso ezifuna ukuboniswa ebusuku, njengokutya kwemarike yasebusuku okanye imathiriyeli yokuthengisa isiganeko sasebusuku, iilebhile zefluorescent ziluncedo kakhulu. Iileyibhile zeFluorescent zibonakala phantsi kokukhanya, zitsala umdla wabathengi, ngokwenjenjalo zandisa ukubonakala kwemveliso nokwandisa amathuba okuthengisa.
10. Iilebhile zokuprinta kwimfuno kunciphisa uxinzelelo lwe-inventri
Ukusebenzisa i-on-demand printing ye-self-adhesive labels kunokunciphisa kakhulu uxinzelelo lwe-inventory. Iileyibhile zemveli zinokufuna ukuprintwa kwebhetshi enkulu, ngelixa itekhnoloji yeleyibhile yokuprinta-kwimfuno inokuhlengahlengisa umxholo wokushicilela, ubungakanani bebhetshi kunye nesimbo nangaliphi na ixesha ngokweemfuno zangempela. Oku akugcini nje ukusindisa iindleko zokugcina, kodwa kwenza umxholo weleyibhile ube bhetyebhetye ngakumbi ukuze ulungelelanise iimfuno ezahlukeneyo zemveliso.
Shwankathela
Ezi mfihlo zeleyibhile zilishumi azivezi nje kuphela iyantlukwano kuyilo kunye nokusetyenziswa kweelebhile ezincamathelayo, kodwa zikwabonelela ngeembono ezininzi zokuphucula iindlela zokuleyibheli. Nokuba kukwandisa uguqulo lwentengiso ngokusebenzisa isayikholoji yemibala yeelebhile okanye ukwandisa ukuthembela kohlobo oluneelebhile ezichasene nenkohliso, la macebiso anokunceda amashishini asebenzise iilebhile ngcono njengesixhobo esibalulekileyo sokuthengisa. Ndiyathemba ukuba ezi mfihlo zinokuzisa inkuthazo entsha kuyilo lwakho lokupakisha imveliso.
Ixesha lokuposa: Nov-08-2024