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The tear-off label design is a very interesting marketing tool. Consumers can tear off part of the label and keep it as a souvenir or participate in promotional activities. Bidhaa nyingi za chakula na vinywaji zitatumia lebo kama hizo kufanya bidhaa zao kuvutia zaidi na maingiliano, na hivyo kuongeza hisia za watumiaji za ushiriki.

The problem of counterfeit goods exists in all walks of life, especially high-end cosmetics, electronic products and other industries. Kwa kuongeza maabara ya kujiingiza ya kujiingiza kwa bidhaa, watumiaji wanaweza kutambua bidhaa za kweli, na hivyo kuongeza hali yao ya kuaminiwa. Lebo za kupambana na counterfeting kawaida huja na nambari za QR, nambari za kupambana na kukabiliana, au hata teknolojia maalum ya uchapishaji ili kuwafanya kuwa ngumu kupata bandia.

In recent years, digital labels have become increasingly popular. Kwa kuongeza nambari ya QR au chip ya NFC kwenye lebo, watumiaji wanaweza kuchambua na kupata habari ya wakati halisi juu ya bidhaa, kama tarehe ya uzalishaji, viungo, maagizo ya matumizi, nk creates a deeper connection between brands and consumers.

Pamoja na umaarufu wa uhamasishaji wa mazingira, watumiaji wengi wana mwelekeo wa kuchagua bidhaa za mazingira wakati wa ununuzi wa bidhaa. Environmental labels use degradable or recyclable materials to make brands more responsible in the minds of consumers. Kwa kuongezea, lebo za ulinzi wa mazingira pia zinaweza kuongeza malipo ya bidhaa kwa kiwango fulani na kuvutia watumiaji zaidi ambao hufuata maisha endelevu.

Cold and temperature sensing labels can change color according to changes in temperature. Kwa mfano, bidhaa ambazo zinahitaji jokofu kama vile chakula na dawa zinaweza kutumia lebo kama hizo kuonyesha ikiwa bidhaa huhifadhiwa kwenye joto linalofaa. When consumers purchase these products, they can intuitively see the status of the products, making their purchases more confident.

Transparent self-adhesive labels are becoming more and more popular, especially in the cosmetics and premium beverage industries. Wanaruhusu watumiaji kuona rangi na muundo wa bidhaa ndani bila kuzuia muundo wa ufungaji, na kuleta uzuri wa "lebo isiyo na lebo" ambayo hufanya bidhaa ionekane ya mwisho na ya asili.

 

 

Siri hizi za lebo kumi hazionyeshi tu utofauti katika kubuni na utumiaji wa lebo za wambizi, lakini pia hutoa maoni mengi ya kuongeza mikakati ya uandishi. Ikiwa inaongeza ubadilishaji wa mauzo kupitia saikolojia ya rangi ya lebo au kuongeza uaminifu wa chapa na lebo za kupambana na kuungana, vidokezo hivi vinaweza kusaidia biashara kutumia lebo bora kama zana muhimu ya uuzaji. I hope these secrets can bring new inspiration for your product packaging design.


Wakati wa chapisho: Novemba-08-2024