Sechimiro chakanakira uye chinoshanda chezvinyorwa, zvinyorwa zvekuzvishambidza zvinonyanya kushandiswa kushandiswa pazvinhu zvinodhaka. Izvo hazvingopa chete ruzivo rwechigadzirwa, asi zvakare zvinowedzera kuzivikanwa kweBrand uye kunovandudza vatengi kwekutanga kufungidzira kwechigadzirwa.
1.1 Mabasa uye Zvishandiso
Doro rekuzvininipisa marefukazhinji ita mabasa anotevera:
Chigadzirwa Ruzivo Rwiyo: Kusanganisira ruzivo rwekutanga sezita rewaini, nzvimbo yekubva, gore, doro, nezvinwiwa, nezvimwewo.
Ruzivo rwepamutemo runotaurwa: senge redare rekugadzira rezinesi, zvemukati zvemukati, zvinyoronyoro, rerufu hupenyu uye zvimwe zvinyoronyoro zvinodiwa zvinyorwa.
Brand Kusimudzirwa: Inoratidza Tsika yeChirungu uye Zvigadzirwa Zvimiro kuburikidza neakasarudzika dhizaini uye kuenzanisa kwemavara.
Kukwiridzwa kwekuona: kusiyanisa kubva kune zvimwe zvigadzirwa pasherufu uye kukwezva vatengi'kutarisisa.
1.2 Dhizaini mapoinzi
Paunenge uchironga doro zvimiti, iwe unofanirwa kufunga nezve zvinotevera zvinongedzo:
Kujekesa: Iva nechokwadi chekuti ruzivo rwese rwerugwaro runonyanya kuwanikwa uye kudzivisa zvigadziriso zvakawandisa zvinoita kuti ruzivo rwuwedzere kuomesa.
Ruvara runoenderana: shandisa mavara anoenderana nemufananidzo webhuruu, uye funga kuti iwo mavara anoonekwa sei pasi pemwenje dzakasiyana.
Sarudzo yekusarudzwa: Zvinoenderana nekumira uye kubhadharisa bhajeti kwechigadzirwa chidhakwa, sarudza yakakodzera yekuzvininipisa-kuzvishongedza zvinhu kuti ive nechokwadi chekusimba uye kukodzera kweiyo label.
Copywriting Creation: Kopiwriting inofanira kuve yakapfupika uye ine simba, inokwanisa kukurumidza kuburitsa chigadzirwa'S yekutengesa mapoinzi, uye panguva imwecheteyo ine imwe nhanho yekukwezva uye ndangariro.
1.3 mwero maitiro
Nekuvandudzwa kwemusika uye shanduko mukuda kwevatengi, doro rekuzvininipisa vanozvishambidza vakaratidza maitiro anotevera:
Kuzvisarudzira: Mazhinji uye mamwe mabhurawuti ari kutsvaga akasiyana maitiro ekugadzira kuzvisiyanisa kubva kune vanokwikwidza.
Kuzivisa kwezvakatipoteredza: Shandisa zvinodzokororwa kana bioderadable kuzvinamatira zvinhu zvekudzora mamiriro epamhepo.
Digitalization: Kubatanidza QR Code uye mamwe matekinoroji ekupa digital masevhisi akadai sechigadzirwa chekutengeserana uye chokwadi chekusimbisa.
1.4 Kuteerana nemirairo
Label Dhizaini Yezvekudhakwa Zvigadzirwa zvinofanirwa kutevedzera mitemo yakakodzera uye nemirairo, kusanganisira asi isina kungogumira:
Kuchengetedza Kwekuchengetedza Kwekuchengetedza: Ita shuwa uye kusarudzika kweruzivo rwese rwakabatana.
Kushambadzira mitemo: Regedza kushandisa mutauro wakawandisa kana kuti unotsausa.
Injerectual Property Dziviriro: Kuremekedza kodzero dzevamwe vatengesi
Kubva pane pamusoro pekutarisa pamusoro, tinogona kuona kuti dorokuzvinamatira kwemavarahavasi chete ruzivo rwakareruka, asi zvakare bhiriji rakakosha rekutaurirana pakati pezvinodhaka uye vatengi. Chinyorwa chakabudirira cheLabel Chinogona Kuwedzera Iyo Brand mufananidzo uye kusimudzira yemusika kukwikwidza panguva inoona kutapurirana kweruzivo.
2. Gadzira zvinhu
2.1 Kukwikwidza Kunooneka
Kugadzirwa kwekuzvishambidza-kuzvinamatira kwekutanga kunoda kuve nekukwezva kwakasimba kwekuona kuitira kuti ubvise pakati pezvakawanda zvigadzirwa. Zvinhu zvakadai sekuenderana kwemavara, maitiro ekugadzira, uye kusarudzwa kweFont, uye kusarudzwa kweFont kune zvakakosha pakukanganisika kwekuona.
2.2 Copywriting Creation
Copywriting chikamu chakakosha chekuburitsa ruzivo mumugodhi wekugadzira. Inoda kuve yakapfupika, yakajeka uye yekugadzira, inokwanisa kukurumidza kubata vatengi uye kuburitsa kukosha kwechinhu chechigadzirwa.
2.3 Brand Kuzivikanwa
Label Dhiza Inofanirwa Kusimbisa Kuzivikanwa Kwekuzivikanwa uye Kuwedzera Vatengi'Memory of the they
2,4 zvigadzirwa uye maitiro
Kusarudza zvinhu zvakaringana uye basa rekushanda kwakakosha kune hunhu uye kusimba kwemavara ako. Zvishandiso zvakasiyana uye maitiro zvinogona kuunza yakasarudzika tactile uye maonero anokanganisa.
2.5 mashandiro uye kushanda
Kuwedzera pakuva akanaka, marambi anofanirwawo kuve nemamwe mashandiro, akadai seanonamata-anenge achimhanya, ruzivo rwekutevera, kushandisa zvevakatarisana nezvinhu zvemusika uye vatengi.
2.6 Kutevedzera Kwemutemo
Paunenge uchigadzira zvinyorwa zvekuzvishambidza, iwe unofanirwa kuve nechokwadi chekuti zvese zvekunyora, mapatani, uye zvinhu zvemhando yepamusoro zvinoenderana nemitemo yakakodzera nemirairo kudzivirira njodzi dzemutemo dzakadai sekukanganisa.
3. Kusarudzwa kwezvinhu
Mukutonga kwekugadzira doro kuzvishambadza, kusarudzwa kwechinyorwa kune chinhu chakakosha pane chimiro, kusimba uye kutaridzika kwakazara kwechinyorwa. Izvi zvinotevera zvinhu zvinowanzoitika zvinowanzoshandiswa kune ye waini mavara, pamwe nehunhu hwavo uye zviitiko zvinoshanda:
3.1 Pepa rakarongedzwa
Pepa rakarongedzwa rinowanzo shandiswa pawaini rewaini uye rinofarirwa neyakawedzera kudhinda ruvara rwemavara uye akaderera mutengo. Zvichienderana neyekubatwa pamusoro, pepa rakarongedzwa rinogona kukamurwa kuita marudzi maviri: matte uye glossy, izvo zvakakodzera kune mawaini madhiri anoda akasiyana-siyana mhedzisiro.
3.2 Pepa Rakakosha
Mapepa akakosha akadai saJiji Yabai, ice bill bepa, ganggu bepa, etc. dzinowanzo shandiswa kune zvinyorwa zvezvakanyanya zvezvakanyanya zvidhori nekuda kweruzivo rwavo rwakasiyana uye rwunoita. Mapepa aya haangapizve hunhu hwakanaka hwekuita, asi zvakare ratidza kusimba kwakanaka munzvimbo dzine nzvimbo, dzakadai sepepa bepa rinoramba riripo kana waini tsvuku ikanyudzwa muchando.
3.3 PVC zvinhu
PVC zvinhu zvishoma nezvishoma ichave sarudzo itsva yewaini yezvinyorwa zvewaini nekuda kwekuramba kwemvura uye kurwisa kwemakemikari. PVC Labels inogona kuramba ichirwara zvakanaka uye chitarisiko mune yakanyorovesa kana mvura nharaunda, uye yakakodzera kushandiswa kwekunze kana zvigadzirwa zvechigadzirwa zvinoda kuwanda kuchenesa.
3.4 Simbi Zvinyorwa
Labels yakagadzirwa nesimbi, yakadai segoridhe, sirivheri, mapepa eplatin kana maleti emesimbi, anowanzoshandiswa kune yakakwirira-yekupedzisira zvidhori zvidhori zvekudhakwa nekuda kwesimba ravo rakasiyana nekudyidzana. Zvimisikidzwa zvesimbi zvinogona kupa yakasarudzika yakanyanya kupera kunzwa, asi mutengo wakakwira.
3.5 Pearlescent pepa
Pearlescent pepa, pamwe neearlescent mhedzisiro pamusoro, inogona kuwedzera yakasarudzika kune ye waini mavara uye yakakodzera zvigadzirwa zvinoda kukwezva kutarisa. Pearlescent pepa rinowanikwa mune dzakasiyana-siyana mavara uye mavara kuti asangane nezvinodiwa zvakasiyana.
3.6 zvakatipoteredza bepa rine hushamwari
Sechisarudzo chakasimba, bepa rine urombo rakawanda rinowedzera kufarirwa nedoro. Izvo hazvingamisi chete iyo brand's Investation yeConstroction pfungwa, asi zvakare inosangana zvido zvakasiyana siyana maererano nezvakanyorwa uye ruvara.
3.7 zvimwe zvinhu
Pamusoro pezvinhu zviri pamusoro, zvimwe zvinhu zvakadai sepepa uye pepa rekugadzira rinoshandiswawo mukugadzirwa kwe waini mavara ewaini. Izvi zvinhu zvinogona kupa zvakasarudzika zvisina mwero uye zvinoonekwa, asi zvinogona kuda nzira dzakakosha dzekugadzirisa uye mutengo wepamusoro.
Kusarudza izvo zvakaringana zvinhu hazvigone kuwedzera mufananidzo wekunze wezvigadzirwa zvinodhaka, asi zvakare ratidza kuita zviri nani mukushandisa chaiko. Paunenge uchisarudza zvinhu, zvinodikanwa kuti usanzwisise kufunga mutengo, magadzirirwo emhando, shandisa nharaunda, uye kutadza kwekugadzira maitiro.
4. Kugadziriswa maitiro
4.1 zvinodiwa kuongororwa
Usati wagadzirisa doro rekuzvishambadzira madhiri, iwe unotanga kuitisa kuongororwa kunoda kuongorora kuti unzwisise izvo zvakanzwisisika zvinodiwa nevatengi. Izvi zvinosanganisira saizi, chimiro, zvinhu, mwero, ruzivo rwezvinyorwa, nezvimwewo zvemavara. Kuongororwa kwainodiwa ndiyo nhanho yekutanga mune yekugadzirisa maitiro, ichivimba iyo inotevera dhizaini uye kugadzirwa kunogona kusangana nekutarisira kwevatengi.
4.2 Dhizaini uye kugadzirwa
Kubva pamhedzisiro yekuda kuongororwa, vagadziri vanozoita zvigadzirwa zvekugadzira, kusanganisira kusanganisa kwematterns, zvinyorwa, mavara uye zvimwe zvinhu. Munguva yekugadzira maitiro, magadziri anoda kufunga nezvechinyorwa chifananidzo, chigadzirwa maficha, uye chinangwa chekuda kwevatengi. Mushure mekunge kugadzirwa kwapera, isu tichazotaurirana nemutengi uye gadzirisa zvichienderana nemhinduro kusvikira iyo dhizaini yekugadzira yakazosimbiswa.
4.3 Kusarudzwa kwezvinhu
Sarudzo yezvinyorwa zvekureva zvine mutsindo kumhando yechigadzirwa chekupedzisira. Zvinowanzoshandiswa kuzvishambadzira zvinhu zvinobatanidza zvinosanganisira PVC, pet, chena tishu, nezvimwe zvinhu zvega zvine hunhu hwaro hwakatarisana uye zviitiko zvinoshanda. Zvinhu zvakadai sekusimba, kupokana kwemvura, kuderedza, etc. Unoda kufungwa kana uchisarudza.
4.4 Kudhinda Kudhinda
Maitiro ekudhinda ndiyo kiyi yekubatanidza mukatikugadzirwa kwekugadzira, inosanganisira zvikamu zvakadai sekubereika kwemavara uye kujekesa kwechifananidzo. Tekinoroji yemazuva ano yekudhinda yakadai se screen kudhinda, kudhinda dhinda, etc. inogona kusarudza yakakodzera yekudhinda yekudhinda maererano nezvinodiwa kuti zviitwe uye zviverengero vhoriyamu.
4.5 Kuongorora Kwemhando
Muchimiro chekugadzira chinyorwa, kuongororwa kwemhando yemhando ndeyekuchinjisa chinongedzo. Kudhinda mhando, ruvara rwevara, mhando yemhando, etc. yezvinyorwa zvinoda kuongororwa zvakanyatsoongororwa kuona kuti chinyorwa chimwe nechimwe chinosangana nezvinodiwa.
4.6 dife cutting uye kurongedza
Kucheka kufa ndekwechinyatsochemesa chinyorwa zvichienderana nechimiro chehunyanzvi hwekugadzira kuti uve nechokwadi chekuti mipheti yeiyo yakachena uye isina burrs. Kurongedza ndekwekuchengetedza mavara kubva kukuvara panguva yekufambisa, kazhinji mune rolls kana mashitsi.
4.7 Kuendesa uye Kushandisa
Mushure mekupedza matanho ari pamusoro apa, iyo label ichaendeswa kune mutengi. Kana vatengi vakanyorera zvinyorwa kune zvewaini mabhodhoro, ivo vanofanirwa kufunga nezvekududzira uye kupokana kwemamiriro ekunze kuti vave nechokwadi chekuti vanogona kuchengetedza mamiriro ezvinhu akanaka munzvimbo dzakasiyana.
5. Chiitiko chekushandisa
5.1 madhiri akasiyana siyana ewaini labels
Waini yekuzvinamatira inoratidza kusiyana kwavo uye kusiyanisa pane zvakasiyana zvewaini zvigadzirwa. Kubva pane tsvuku uye chena waini kune doro uye cider, chimwe nechimwe chigadzirwa chine chayo chaicho chaicho dhizaini.
Waini Waini Waini Labels: kazhinji yakagadzirwa nezvinhu zvepamusoro-zvemhando yepamusoro, segirazi rakacheya pepa kana pepa ririmo, kuratidza kunaka uye kunaka kwewaini tsvuku.
Liquor Labels: Unogona kusarudza kushandisa madhiri akareruka, echinyakare, senge kraft mapepa mapepa, kuratidza hunhu hwenhoroondo dzayo refu uye tsika dzechinyakare.
BEER Labels: Dhizaini dzinowanzove dzakanyanya kurarama, uchishandisa mavara akapenya uye mapatani ekukumbira kune mudiki mutengi base.
5.2 kusarudzwa kwezvinhu zvekushandisa
Mhando dzewaini dzakasiyana dzine zvinodiwa zvakasiyana pakusarudzwa kwezvinhu zvekushandisa. Izvi zvinodiwa zvinowanzoenderana nemamiriro ekuchengetedza ewaini uye musika wekutarisira.
Anti-ice Bucket Bepa: Inokodzera Wines inoda kuravira zvirinani mushure mekuputika, uye inogona kuchengetedza kutendeka uye runako rwechinyorwa munzvimbo dzakaderera tembiricha.
WaterProof uye Mafuta-Ufakiti zvinhu: Akakodzera nzvimbo dzakadai senge mabara uye maresitorendi, anoverengera labels anoramba anonzwisisika kunyangwe achigara achionana nemvura nemafuta.
5.3 Copywriting Creativity uye Tsika Mashoko
Kunyora kwekunwa doro kuzvishambadza zvisingafanire kungoburitsa ruzivo rwechigadzirwa, asi zvakare kutakura tsika uye nyaya dzekukwezva vatengi kutariswa.
Kubatanidzwa kwezvinhu zvetsika: Sanganisa maitiro ematunhu, nhoroondo dzezvakaitika kare kana mhando dzezvemhando mune dhizaini, uchigadzira iyo inotakura inotakura tsika yekukurukurirana kwetsika.
Kugadzira Kuonekwa Kunoita
5.4 kusanganiswa kwehunyanzvi uye hunyanzvi
Kukura kwehunyanzvi hwekudhinda kwazvino kudhinda kwakapa mikana yakawanda yekuzvininipisa doro kuzvishambadza. Kubatanidza maitiro akasiyana kunogona kugadzirisa zvakanyanya kugadzirwa uye kushanda kwemarambi.
Hot stamping uye sirivha foil tekinoroji: inowedzera pfungwa yeumbozha kune iyo label uye inowanzoshandiswa muLabel Dhizaini yeWest-End Wines.
UV kudhinda tekinoroji: inopa yakakwira gloss uye ruvara rwemavara, kugadzira zvinyorwa zvinopenya pasi pechiedza.
Kuverengera Maitiro: Inodzivirira mavara kubva mukukanda uye kusvibiswa, kuwedzera hupenyu hweropa.
6. Mateki maitiro
6.1 Kuongororwa kwesimba
Sechikamu chakakosha chekuzivikanwa kwechigadzirwa, iyo yemusika kudiwa kwemavara anozvishambidza doro akawedzera zvishoma nezvishoma nekukura kwedutu redoro. Maererano ne "Rwiyo rwekutsvagisa pane zvekusimudzira kuronga kuronga uye yekudyara nzira yeChina yekuzvishongedza . Kuda yakawedzera kubva pamakumi mashanu emabhiriyoni metres muna 2017 kusvika ku9.28 bhiriyoni mativi metres. Kuita kuri kuwedzera kunoratidza kuti zvinyorwa zvekuzvishambidza zvinowedzera zvinoshandiswa pakudya doro.
6.2 vatengi vevatengi uye maitiro
Vatengi vari kubhadhara zvakanyanya uye zvakanyanya kutarisisa kune brand uye kurongedza dhizaini paunosarudza zvigadzirwa zvechidhakwa. Sechinhu chakakosha kusimudzira chitarisiko chechigadzirwa uye kuburitsa ruzivo rwechinyorwa, zvinyorwa zvekuzvishambidza zvine hunyanzvi hwekutenga zvevatengi. Vatengi vazvino vanosarudza zvigadzirwa zvekugadzira, zvakasarudzika uye zvakatipoteredza hushamwari, izvo zvinokurudzira makambani edoro kuti aite mari yakawanda uye mutengo mukugadzirwa kwerubatsiro.
6.3 Tekinoroji uye maitiro ehunyanzvi
Kufambira mberi mukudhinda tekinoroji uye zvigadzirwa zvemidziyo zvakanyanyisa kuwedzera iyo tsika uye kushanda kwemavara ekuzvininipisa. Semuenzaniso, Smart Matagi akabatanidzwa nemachipisi erfid anogona kuziva kuzivikanwa kwekuzivikanwa uye ruzivo rwekuverenga kwezvinhu, kuvandudza kugovera ketani yekupa manejimendi. Uye zvakare, kushandiswa kwemidziyo yemamiriro ekunze, sekushandiswa kwezvakatipamhama uye sepepa-based madekisheni, kunoita kuti zvinyorwa zvekuzvishingisa zvakanyanya mumutsara neye green pairating zvinodiwa.
6.4 Maindasitiri kukwikwidza uye kusangana
China yekuzvishambadzira yekuzvishongedza indasitiri ine mwero wakaderera, uye kune mapoka mazhinji nemabhiri mumusika. Vagadziri vechikuru vanogaramo misika vachigovana zvakadai sekukamirwa zvakanakira Mune ramangwana, nekufambira mberi kufambira mberi kwehunyanzvi uye kuwanda kwemusika kudiwa kwemabhuku emhando yepamusoro, maindasitiri anotarisirwa kuwedzera zvishoma nezvishoma.
Bata nesu ikozvino!
Kwemakumi matatu apfuura,Donglaiyawana kufambira mberi kunoshamisa uye kwakabuda semutungamiri ari muindasitiri. Iyo kambani yakawedzera chigadzirwa portfolio inosanganisira midziyo yekuzvishongedza zvekuzvishongedza uye zuva nezuva zvinonamira zvigadzirwa, zvinosanganisira anopfuura mazana maviri akasiyana siyana mazana maviri akasiyana-siyana akasiyana siyana.
Nekugadzirwa kwegore negore uye kutengesa vhesi kupfuura matani 80,000, kambani yakaratidza zvakaratidza kugona kwayo kusangana nemusika zvinodiwa pachiyero chikuru.
Inzwa wakasununguka kusangana us Chero nguva! Isu tiri pano kuzobatsira uye tinoda kunzwa kubva kwauri.
Adress: 101, Nha .6, Limin Street, Darl Village, Shiji Town, Dunhu rePunu, Guangzhou
Runhare: +8613600322525
Kutengesa Executive
Kutumira Nguva: Aug-12-2020