Monga mawonekedwe olembera osavuta komanso othandiza, zilembo zodzimatirira zimagwiritsidwa ntchito kwambiri muzakumwa zoledzeretsa. Sikuti amangopereka zambiri zamalonda, komanso amakulitsa kuzindikirika kwamtundu komanso kumapangitsa kuti ogula ayambe kuganiza za chinthucho.
1.1 Ntchito ndi kugwiritsa ntchito
Zolemba zodzimatira za mowanthawi zambiri amachita izi:
Chiwonetsero chazidziwitso zamalonda: kuphatikiza zidziwitso zoyambira monga dzina la vinyo, komwe adachokera, chaka, mowa, ndi zina.
Zolemba zazidziwitso zamalamulo: monga laisensi yopanga, zomwe zili mu Net, mndandanda wazinthu, alumali ndi zina zomwe zimafunikira mwalamulo.
Kukwezeleza kwa Brand: Onetsani chikhalidwe cha mtundu ndi mawonekedwe azogulitsa kudzera pamapangidwe apadera komanso kufananiza mitundu.
Zowoneka bwino: Siyanitsani ndi zinthu zina zomwe zili pashelufu ndikukopa ogula'chidwi.
1.2 Zopangapanga
Popanga zomata za mowa, muyenera kuganizira mfundo izi:
Kumveketsa bwino: Onetsetsani kuti zolemba zonse ndi zomveka bwino ndipo pewani mapangidwe ovuta kwambiri omwe amapangitsa kuti chidziwitso chivutike kuzimasulira.
Kufananiza mitundu: Gwiritsani ntchito mitundu yogwirizana ndi chithunzi cha mtunduwo, ndipo ganizirani momwe mitunduyo imawonekera pansi pa nyali zosiyanasiyana.
Kusankha kwazinthu: Malingana ndi malo ndi bajeti ya mtengo wa mankhwala oledzeretsa, sankhani chinthu choyenera chodzimatirira kuti mutsimikizire kulimba ndi kukwanira kwa chizindikirocho.
Kupanga makope: Kulembako kuyenera kukhala kwachidule komanso kwamphamvu, kotha kufotokozera zomwe zalembedwazo mwachangu.'s kugulitsa mfundo, ndipo nthawi yomweyo kukhala ndi digiri inayake ya kukopa ndi kukumbukira.
1.3 Mayendedwe amsika
Ndi chitukuko cha msika komanso kusintha kwa zofuna za ogula, zolemba zodzimatira mowa zawonetsa izi:
Kukonda Makonda: Ochulukirachulukira akutsata masitayelo apadera kuti asiyane ndi omwe akupikisana nawo.
Chidziwitso pazachilengedwe: Gwiritsani ntchito zida zomatira zomwe zitha kubwezeretsedwanso kapena kuwonongeka kuti muchepetse kuwononga chilengedwe.
Digitalization: Kuphatikiza khodi ya QR ndi matekinoloje ena kuti apereke ntchito za digito monga kutsatiridwa kwazinthu ndi kutsimikizira zowona.
1.4 Kutsata malamulo
Malebulo a zinthu zoledzeretsa akuyenera kutsatira malamulo ndi malamulo oyenera, kuphatikiza koma osalekezera ku:
Malamulo Oteteza Chakudya: Onetsetsani kuti zidziwitso zonse zokhudzana ndi chakudya ndizolondola komanso zovomerezeka.
Malamulo Otsatsa: Pewani kugwiritsa ntchito mawu okokomeza kapena osokeretsa.
Kuteteza zinthu mwaluntha: Lemekezani maufulu a zizindikiro za anthu ena, kukopera ndi maufulu ena mwaluntha, ndikupewa kuphwanya malamulo.
Kuchokera pamwamba, tikutha kuona kuti mowazolemba zodzimatirasali chabe chonyamulira chidziwitso chosavuta, komanso mlatho wofunikira wolumikizana pakati pa zopangidwa ndi ogula. Kupanga bwino kwamalebulo kumatha kukulitsa chithunzi chamtunduwo ndikukweza mpikisano wamsika ndikuwonetsetsa kuti zidziwitso zimaperekedwa.
2. Zojambulajambula
2.1 Kukopa kowoneka
Mapangidwe a zilembo zodzimatira amayenera kukhala ndi mawonekedwe amphamvu kuti awonekere pakati pa zinthu zambiri. Zinthu monga kufananitsa mitundu, kapangidwe kake, ndi kusankha zilembo zonse zimakhudza kwambiri mawonekedwe azithunzi.
2.2 Kupanga makope
Copywriting ndi gawo lofunikira popereka chidziwitso pamapangidwe a zilembo. Iyenera kukhala yachidule, yomveka bwino komanso yolenga, yotha kukopa chidwi cha ogula mwachangu ndikuwonetsa kufunikira kwa chinthucho.
2.3 Kuzindikirika kwamtundu
Kupanga zilembo kuyenera kulimbikitsa kuzindikirika kwamtundu ndikukweza ogula'kukumbukira mtunduwo kudzera pamapangidwe osasinthika a LOGO, mitundu yamtundu, mafonti ndi zinthu zina.
2.4 Zipangizo ndi njira
Kusankha zida zoyenera ndi kapangidwe kake ndikofunikira kwambiri kuti zilembo zanu zikhale zabwino komanso zolimba. Zida ndi njira zosiyanasiyana zimatha kubweretsa zowoneka bwino komanso zowoneka bwino.
2.5 Kagwiritsidwe ntchito ndi kachitidwe
Kuphatikiza pa kukongola, zolemba ziyeneranso kukhala ndi ntchito zina, monga zotsutsana ndi zabodza, chidziwitso cha traceability, kugwiritsa ntchito zinthu zoteteza chilengedwe, ndi zina zotero, kukwaniritsa zosowa za msika ndi ogula.
2.6 Kutsata Malamulo
Mukamapanga zilembo zodzimatira, muyenera kuwonetsetsa kuti zolemba zonse, mawonekedwe, ndi zinthu zamtundu zikugwirizana ndi malamulo ndi malamulo oyenera kupewa zoopsa zamalamulo monga kuphwanya malamulo.
3. Kusankha zinthu
Popanga zilembo zodzimatira za mowa, kusankha kwa zinthu kumakhala ndi mphamvu yayikulu pakupanga, kulimba komanso mawonekedwe onse a chizindikirocho. Zotsatirazi ndi zida zingapo zomwe zimagwiritsidwa ntchito polemba mavinyo, komanso mawonekedwe awo ndi zochitika zake:
3.1 Pepala lokutidwa
Pepala lokutidwa ndi pepala la vinyo lomwe limagwiritsidwa ntchito kwambiri ndipo limakondedwa chifukwa cha mtundu wake wosindikiza kwambiri komanso mtengo wake wotsika. Kutengera ndi chithandizo chapamwamba, mapepala ophimbidwa amatha kugawidwa m'mitundu iwiri: matte ndi glossy, omwe ali oyenera mapangidwe a zilembo za vinyo omwe amafunikira mawonekedwe osiyanasiyana a gloss.
3.2 Pepala lapadera
Mapepala apadera monga Jiji Yabai, mapepala a ayezi, mapepala a Ganggu, ndi zina zotero nthawi zambiri amagwiritsidwa ntchito polemba zolemba za mowa wapamwamba kwambiri chifukwa cha mawonekedwe awo apadera komanso mawonekedwe awo. Mapepalawa samangopereka mawonekedwe owoneka bwino, komanso amawonetsa kukhazikika kwabwino m'malo ena, monga mapepala a ayezi omwe amakhalabe pomwe vinyo wofiira aviikidwa mumtsuko wa ayezi.
3.3 PVC zinthu
PVC zakuthupi pang'onopang'ono zakhala kusankha kwatsopano kwa zida zolembera vinyo chifukwa cha kukana madzi komanso kukana mankhwala. Zolemba za PVC zimatha kukhala zomata komanso zowoneka bwino m'malo achinyezi kapena madzi, ndipo ndi oyenera kugwiritsidwa ntchito panja kapena kuyika zinthu zomwe zimafunikira kuyeretsedwa pafupipafupi.
3.4 Zinthu zachitsulo
Zolemba zopangidwa ndi zitsulo, monga golidi, siliva, mapepala a platinamu kapena mbale zachitsulo, nthawi zambiri zimagwiritsidwa ntchito pazinthu zoledzeretsa zapamwamba kapena zapadera chifukwa cha kuwala kwawo komanso mawonekedwe ake. Zomata zachitsulo zimatha kupereka mawonekedwe apadera apamwamba, koma mtengo wake ndi wokwera kwambiri.
3.5 Pepala la pepala
Pepala la Pearlescent, lomwe limakhala ndi pearlescent pamwamba, limatha kuwonjezera kuwala kowala pamalemba avinyo ndipo ndi oyenera pazinthu zomwe zimafunikira kukopa chidwi. Pepala la Pearlescent limapezeka mumitundu yosiyanasiyana komanso mawonekedwe kuti akwaniritse zosowa zosiyanasiyana.
3.6 Mapepala ogwirizana ndi chilengedwe
Monga chisankho chokhazikika, mapepala okonda zachilengedwe amakondedwa kwambiri ndi mitundu ya mowa. Sikuti amangophatikiza malingaliro amtundu wachitetezo cha chilengedwe, komanso amakwaniritsa zosowa zamapangidwe osiyanasiyana malinga ndi kapangidwe kake ndi mtundu.
3.7 Zida zina
Kuphatikiza pa zida zomwe zili pamwambazi, zida zina monga zikopa ndi mapepala opangira zimagwiritsidwanso ntchito popanga zilembo za vinyo. Zidazi zimatha kupereka mawonekedwe apadera komanso owoneka bwino, koma zingafunike njira zapadera zopangira komanso mtengo wapamwamba.
Kusankha zinthu zoyenera sikungowonjezera chithunzi chakunja cha mankhwala oledzeretsa, komanso kusonyeza ntchito yabwino pakugwiritsa ntchito kwenikweni. Posankha zinthu, m'pofunika kuganizira mozama za mtengo, kapangidwe ka zinthu, malo ogwiritsira ntchito, komanso kuthekera kwa kupanga.
4. Kusintha mwamakonda
4.1 Kusanthula zofunikira
Musanasinthire zilembo zomamatira mowa mwamakonda, choyamba muyenera kusanthula zosowa kuti mumvetsetse zosowa za makasitomala. Izi zikuphatikiza kukula, mawonekedwe, zinthu, kapangidwe kazinthu, zambiri, ndi zina za chizindikirocho. Kusanthula zofunikira ndiye gawo loyamba pakukonza makonda, kuonetsetsa kuti mapangidwe ndi kupanga kotsatira kungakwaniritse zomwe makasitomala amayembekeza.
4.2 Kupanga ndi kupanga
Kutengera ndi zotsatira za kuwunika kofunikira, opanga apanga mapangidwe opanga, kuphatikiza mitundu, zolemba, mitundu ndi zinthu zina. Pakupanga mapangidwe, opanga amayenera kuganizira mawonekedwe amtundu, mawonekedwe azinthu, ndi zomwe ogula akufuna. Mapangidwewo akamaliza, tidzalankhulana ndi kasitomala ndikupanga zosintha malinga ndi mayankho mpaka kapangidwe kake katsimikizidwe.
4.3 Kusankha zinthu
Kusankhidwa kwa zinthu zolembera ndikofunikira kwambiri ku mtundu wa chinthu chomaliza. Zomwe zimagwiritsidwa ntchito pawokha zomatira zimaphatikizapo PVC, PET, pepala loyera, ndi zina zotero. Chilichonse chili ndi makhalidwe ake enieni ndi zochitika zomwe zimagwiritsidwa ntchito. Zinthu monga kukhazikika, kukana madzi, kumamatira, etc. ziyenera kuganiziridwa posankha.
4.4 Ndondomeko yosindikiza
Njira yosindikizira ndi ulalo wofunikirakupanga zilembo, kuphatikizira mbali monga kutulutsa mitundu ndi kumveka bwino kwa zithunzi. Umisiri wamakono wosindikizira monga kusindikiza pawindo, kusindikiza kwa flexographic, kusindikiza kwa digito, ndi zina zotero.
4.5 Kuyang'anira khalidwe
Popanga zilembo, kuyang'ana kwabwino ndichinthu chofunikira kwambiri. Makhalidwe osindikizira, kulondola kwamtundu, khalidwe lazinthu, ndi zina zotero za zolemba ziyenera kuyang'aniridwa mosamala kuti zitsimikizire kuti chizindikiro chilichonse chikugwirizana ndi miyezo.
4.6 Die kudula ndi kulongedza katundu
Die kudula ndikudula bwino chizindikirocho molingana ndi mawonekedwe a kapangidwe kake kuti muwonetsetse kuti m'mphepete mwa zilembozo ndi zoyera komanso zopanda ma burrs. Kuyika ndikuteteza zilembo kuti zisawonongeke panthawi yamayendedwe, nthawi zambiri m'mipukutu kapena mapepala.
4.7 Kutumiza ndi Kugwiritsa Ntchito
Mukamaliza masitepe omwe ali pamwambapa, chizindikirocho chidzaperekedwa kwa kasitomala. Makasitomala akamayika zilembo m'mabotolo avinyo, amayenera kuganizira zomatira komanso kukana kwanyengo kwa zilembozo kuti atsimikizire kuti atha kukhalabe ndi mawonekedwe abwino m'malo osiyanasiyana.
5. Zochitika zogwiritsira ntchito
5.1 Kugwiritsa ntchito mitundu yosiyanasiyana ya zilembo za vinyo
Zolemba zodzimatira za vinyo zimawonetsa kusiyanasiyana kwawo komanso makonda pazinthu zosiyanasiyana za vinyo. Kuchokera ku vinyo wofiira ndi woyera mpaka mowa ndi cider, chinthu chilichonse chimakhala ndi zosowa zake zapangidwe.
Zolemba za vinyo wofiira: Nthawi zambiri amapangidwa ndi zinthu zapamwamba kwambiri, monga pepala lokutidwa ndi galasi kapena zojambulajambula, kuwonetsa kukongola ndi mtundu wa vinyo wofiira.
Zolemba zamowa: Mungakonde kugwiritsa ntchito njira zosavuta, zachikhalidwe, monga zomata za mapepala a kraft, kuti muwonetsere mbiri yake yakale ndi luso lakale.
Zolemba zamowa: Mapangidwe amakhala osangalatsa kwambiri, pogwiritsa ntchito mitundu yowala komanso mawonekedwe kuti akope ogula achichepere.
5.2 Kusankhidwa kwa zida zolembera
Mitundu yosiyanasiyana ya vinyo imakhala ndi zofunikira zosiyanasiyana pakusankha zida zolembera. Zofunikira izi nthawi zambiri zimagwirizana ndi momwe vinyo amasungirako komanso msika womwe mukufuna.
Pepala la Anti-ice bucket art: loyenera mavinyo omwe amafunikira kulawa bwino atatha kuzizira, ndipo amatha kusunga kukhulupirika ndi kukongola kwa chizindikirocho m'malo otentha kwambiri.
Zinthu zosagwirizana ndi madzi komanso zosagwirizana ndi mafuta: Zoyenera malo monga malo odyera ndi malo odyera, kuwonetsetsa kuti zilembo zimakhala zomveka ngakhale zimagwira madzi ndi mafuta pafupipafupi.
5.3 Kujambula kwa Copywriting ndi chikhalidwe cha chikhalidwe
Copywriting wa mowa kudzimatira zolemba sikuyenera kupereka zambiri mankhwala, komanso kunyamula chikhalidwe cha mtundu ndi nkhani kukopa chidwi ogula.
Kuphatikizika kwa zikhalidwe: Phatikizani mawonekedwe a madera, nkhani zakale kapena malingaliro amtundu mu kapangidwe kake, kupangitsa chizindikirocho kukhala chonyamulira cha kulumikizana kwa chikhalidwe cha mtundu.
Chiwonetsero chaukadaulo: Gwiritsani ntchito kuphatikiza kwanzeru kwazithunzi, mitundu ndi mafonti kuti mupange mawonekedwe apadera ndikuwonjezera chidwi cha zomwe zili pashelefu.
5.4 Kuphatikiza kwaukadaulo ndi umisiri
Kupititsa patsogolo luso lamakono losindikizira lapereka mwayi wochuluka wa zolembera zodzikongoletsera za mowa. Kuphatikiza njira zosiyanasiyana kumatha kusintha kwambiri mawonekedwe ndi magwiridwe antchito a zilembo.
Tekinoloje yotentha ya masitampu ndi zojambula zasiliva: Imawonjezera chisangalalo palembapo ndipo nthawi zambiri imagwiritsidwa ntchito popanga zilembo zamavinyo apamwamba kwambiri.
Ukadaulo wosindikizira wa UV: Umapereka kuwala kwakukulu komanso kukhathamiritsa kwamitundu, kupangitsa kuti zilembo ziziwoneka bwino pakuwunika.
Njira yothirira: imateteza zolembera kuti zisapse ndi kuipitsidwa, kukulitsa moyo wa zilembo.
6. Zochitika pamisika
6.1 Kusanthula kufunikira kwa msika
Monga gawo lofunikira pakuzindikiritsa zinthu, kufunikira kwa msika wamalembo odzimatira mowa kwakula pang'onopang'ono ndikukula kwamakampani a mowa. Malinga ndi "Research Report on Development Strategic Planning and Investment Direction of China's Self-Adhesive Label Industry kuchokera ku 2024 mpaka 2030", kukula kwa msika wamakampani opanga zomatira ku China wakula kuchoka pa 16.822 biliyoni mu 2017 kufika pa 31.881 biliyoni pa 52 biliyoni ya yuan pa 52 biliyoni. 2017 mpaka 9.28 biliyoni lalikulu mita. Mchitidwe womwe ukukulawu ukuwonetsa kuti zilembo zodzimatirira zimagwiritsidwa ntchito kwambiri popaka mowa.
6.2 Zokonda ndi machitidwe a ogula
Ogula akuyang'anitsitsa kwambiri mapangidwe amtundu ndi mapaketi posankha zakumwa zoledzeretsa. Monga chinthu chofunikira kwambiri chothandizira kukulitsa mawonekedwe azinthu ndikuwonetsa zambiri zamtundu, zilembo zodzimatira zimakhala ndi chiwopsezo chachindunji pakusankha kwa ogula. Ogula amakono amakonda mapangidwe a zilembo omwe ali opangidwa mwaluso, okonda makonda komanso okonda zachilengedwe, zomwe zimapangitsa makampani a mowa kuti agwiritse ntchito mphamvu zambiri komanso mtengo wake popanga zilembo.
6.3 Tekinoloje ndi zochitika zatsopano
Kupita patsogolo kwaukadaulo wosindikizira ndi sayansi yazinthu kwawonjezera kwambiri makonda ndi magwiridwe antchito a zilembo zodzimatira. Mwachitsanzo, ma tag anzeru ophatikizidwa ndi tchipisi ta RFID amatha kuzindikira chizindikiritso chakutali ndikuwerenga zidziwitso zazinthu, kuwongolera kasamalidwe kakenidwe kazinthu. Kuphatikiza apo, kugwiritsa ntchito zinthu zokometsera zachilengedwe, monga mapepala ongowonjezedwanso ndi zomatira zokhala ndi bio, kumapangitsa kuti zilembo zodzimatira zikhale zogwirizana ndi zofunikira pakuyika zobiriwira.
6.4 Mpikisano wamakampani komanso kukhazikika
Makampani opanga zomatira ku China ali ndi gawo lotsika kwambiri, ndipo pali makampani ambiri ndi mitundu pamsika. Opanga zazikulu amakhala ndi gawo pamsika kudzera pazabwino monga zopindulitsa, kutengera mtundu, ndiukadaulo wapamwamba, pomwe mabizinesi ang'onoang'ono ndi apakatikati amapikisana ndi opanga akuluakulu kudzera munjira monga njira zosinthira zopangira ndi zinthu ndi ntchito zosiyanasiyana. M'tsogolomu, ndikupita patsogolo kwaukadaulo komanso kufunikira kwa msika wamakalata apamwamba kwambiri, kuchuluka kwamakampani kukuyembekezeka kukwera pang'onopang'ono.
Lumikizanani nafe tsopano!
Pazaka makumi atatu zapitazi,Donglaiwapita patsogolo kwambiri ndipo wakhala mtsogoleri pamakampani. Kampaniyo ili ndi zida zinayi zodzimatira zodzimatira komanso zomatira tsiku lililonse, kuphatikiza mitundu yopitilira 200.
Ndi kupanga ndi kugulitsa kwapachaka kupitirira matani 80,000, kampaniyo yakhala ikuwonetseratu kuthekera kwake kukwaniritsa zofuna za msika pamlingo waukulu.
Khalani omasuka kukhudzana us nthawi iliyonse! Tabwera kuti tikuthandizeni ndipo tikufuna kumva kuchokera kwa inu.
Adilesi: 101, No.6, Limin Street, Dalong Village, Shiji Town, Panyu District, Guangzhou
Foni: +8613600322525
makalata:cherry2525@vip.163.com
Wogulitsa wamkulu
Nthawi yotumiza: Aug-12-2024