Nawa malangizo achinsinsi 10 okhudza zolemba zodzimatira zomwe zingakupatseni malingaliro atsopano pamakampani opanga ma label. Zinsinsi zodziwika bwino izi zitha kukuthandizani kukhathamiritsa kuyika kwazinthu, kukulitsa kukopa kwamtundu, komanso kusunga ndalama.
1. Colour Psychology of Labels: Mitundu yosiyanasiyana imalimbikitsa malingaliro osiyanasiyana
Mtundu umakhudza kwambiri zosankha za ogula. Mwachitsanzo, zofiira nthawi zambiri zimabweretsa mantha komanso chizolowezi chogula zinthu mwachisawawa, zomwe zimapangitsa kukhala koyenera kwa zilembo zomwe zimagwiritsidwa ntchito potsatsa malonda. Buluu limayimira kudalira ndi kukhazikika, ndipo ndiloyenera kubanki, zamakono ndi mafakitale ena. Kugwiritsa ntchito bwino kwa psychology yamitundu sikungangopangitsa zilembo kukhala zowoneka bwino, komanso kumakhudza mochenjera zosankha za ogula.
2. Zolemba zong'ambika zimawonjezera zochitika
Mapangidwe a zilembo zong'ambika ndi chida chosangalatsa kwambiri chotsatsa. Makasitomala atha kung'amba gawo lazolembazo ndikuzisunga ngati chikumbutso kapena kutenga nawo gawo pazotsatsa. Mitundu yambiri yazakudya ndi zakumwa idzagwiritsa ntchito zilembo ngati izi kuti malonda awo akhale osangalatsa komanso ogwirizana, zomwe zimachititsa kuti ogula atenge nawo mbali.
3. Zolemba zotsutsana ndi zabodza zimakulitsa chidaliro cha mtundu
Vuto la zinthu zachinyengo limakhalapo m'mbali zonse za moyo, makamaka zodzoladzola zapamwamba, zamagetsi ndi mafakitale ena. Powonjezera zilembo zodzimatira zotsutsana ndi chinyengo kuzinthu, ogula amatha kuzindikira mosavuta zinthu zenizeni, motero amakulitsa chikhulupiriro chawo. Zolemba zotsutsana ndi zabodza nthawi zambiri zimabwera ndi ma QR code, ma code odana ndi zabodza, kapena zida zapadera zosindikizira kuti zikhale zovuta kupanga.
4. Kusankha zakuthupi kumakhudza moyo wa alumali
Zolemba zazinthu zosiyanasiyana ndizoyenera kusungirako zinthu zosiyanasiyana. Mwachitsanzo, zolembera zosamva madzi ndi mafuta ndizoyenera kukhitchini ndi m'bafa, pomwe zodzimatira zolimbana ndi UV ndizoyenera kugwiritsa ntchito panja. Kusankha zolembera zolondola sikungotsimikizira kukongola ndi magwiridwe antchito a cholembera, komanso kukulitsa moyo wa alumali wazinthuzo.
5. Zolemba za digito, zosintha zenizeni zenizeni za chidziwitso chazinthu
M'zaka zaposachedwa, zilembo zama digito zakhala zikudziwika kwambiri. Powonjezera kachidindo ka QR kapena chipangizo cha NFC palembalo, ogula amatha kuyang'ana ndikupeza zenizeni zenizeni zokhudzana ndi malonda, monga tsiku lopangira, zosakaniza, malangizo ogwiritsira ntchito, ndi zina zotero. Kulemba kotereku sikumangowonjezera kuwonekera kwa malonda, komanso imapanga mgwirizano wozama pakati pa malonda ndi ogula.
6. Zolemba zachilengedwe zimapangitsa kuti mtundu ukhale wodalirika
Chifukwa cha kutchuka kwa chidziwitso cha chilengedwe, ogula ambiri amakonda kusankha zinthu zowononga chilengedwe pogula katundu. Zolemba zachilengedwe zimagwiritsa ntchito zinthu zowonongeka kapena zobwezerezedwanso kuti mtundu ukhale wodalirika m'malingaliro a ogula. Kuphatikiza apo, zolemba zoteteza zachilengedwe zimathanso kuonjezera ndalama zolipirira mtundu mpaka pamlingo wina ndikukopa ogula ambiri omwe amakhala ndi moyo wokhazikika.
7. Chilembo cha sensa yozizira ndi kutentha - chimasonyeza chikhalidwe cha mankhwala
Zolemba zozindikira kuzizira ndi kutentha zimatha kusintha mtundu malinga ndi kusintha kwa kutentha. Mwachitsanzo, zinthu zimene zimafunika firiji monga chakudya ndi mankhwala zimatha kugwiritsa ntchito zilembo zimenezi kusonyeza ngati zinthuzo zasungidwa pa kutentha koyenera. Ogula akagula zinthuzi, amatha kuwona momwe zinthu ziliri, ndikupangitsa kuti kugula kwawo kukhale kolimba mtima.
8. Zolemba zowonekera zimapanga "zopanda zilembo".
Zolemba zodzikongoletsera zowonekera zikuchulukirachulukira, makamaka m'makampani opanga zodzikongoletsera ndi zakumwa zamtengo wapatali. Amalola ogula kuti awone mtundu ndi mawonekedwe a mankhwala mkati popanda kutsekereza mapangidwe a phukusi, kubweretsa "zopanda zilembo" zokongola zochepa zomwe zimapangitsa kuti mankhwalawa awonekere apamwamba komanso achilengedwe.
9. Zolemba za fluorescent zimathandiza kugulitsa usiku
Pazinthu zina zomwe zimayenera kuwonetsedwa usiku, monga chakudya chamsika wausiku kapena zida zotsatsira zochitika zausiku, zolemba za fulorosenti ndizothandiza kwambiri. Zolemba za fluorescent zimawonekera pansi pa kuwala, zomwe zimakopa chidwi cha ogula, motero zimakulitsa mawonekedwe azinthu ndikuwonjezera mwayi wogulitsa.
10. Kusindikiza zilembo pakufunika kumachepetsa kukakamiza kwazinthu
Kugwiritsa ntchito makina osindikizira omwe amafunikira okha kungachepetse kukakamiza kwazinthu. Zolemba zachikhalidwe zingafunike kusindikiza kwakukulu kwa batch, pamene teknoloji yosindikizira-pa-kufunidwa imatha kusintha zosindikizira, kukula kwa batch ndi kalembedwe nthawi iliyonse malinga ndi zosowa zenizeni. Izi sizimangopulumutsa ndalama zosungiramo katundu, komanso zimapangitsa kuti zolembazo zikhale zosinthika kuti zigwirizane ndi zosowa zosiyanasiyana.
Fotokozerani mwachidule
Zinsinsi khumi za zilembozi sizimangowonetsa kusiyanasiyana kwamapangidwe ndi kagwiritsidwe ka zilembo zodzimatira, komanso zimapereka malingaliro ambiri pakukhathamiritsa njira zolembera. Kaya ndikuchulukitsa kutembenuka kwa malonda kudzera mu psychology yamitundu ya zilembo kapena kukulitsa chidaliro chamtundu ndi zilembo zotsutsana ndi zabodza, malangizowa angathandize mabizinesi kugwiritsa ntchito bwino zilembo ngati chida chofunikira chotsatsa. Ndikukhulupirira kuti zinsinsi izi zitha kubweretsa kudzoza kwatsopano pamapangidwe anu opangira ma CD.
Nthawi yotumiza: Nov-08-2024