6.1 ניתוח ביקוש בשוק

As an important part of product identification, the market demand for alcohol self-adhesive labels has increased steadily with the growth of the alcohol industry. According to the "Research Report on Development Strategic Planning and Investment Direction of China's Self-Adhesive Label Industry from 2024 to 2030", the market size of China's self-adhesive label industry has grown from 16.822 billion yuan in 2017 to 31.881 billion yuan in 2023 . מגמה הולכת וגדלה זו מראה כי תוויות דבק עצמי משמשות יותר ויותר באריזות אלכוהול.

 

6.2 העדפות והתנהגות צרכניות

הצרכנים מקדישים תשומת לב רבה יותר ויותר לעיצוב המותג והאריזה בבחירת מוצרים אלכוהוליים. As a key element to enhance product appearance and convey brand information, self-adhesive labels have a direct impact on consumers' purchasing decisions. Modern consumers prefer label designs that are creative, personalized and environmentally friendly, which prompts alcohol companies to invest more energy and cost in label design.