Raws li ib qho yooj yim thiab cov ntawv sau ua daim ntawv lo, cov ntawv cim rau tus kheej tshwj xeeb yog siv cov khoom siv dej cawv tshwj xeeb. Nws tsis tsuas yog muab cov ntaub ntawv khoom lag luam, tab sis kuj yuav txhim kho cov khoom lag luam thiab txhim kho cov neeg siv khoom 'thawj qhov kev pom ntawm cov khoom.
1.1 cov haujlwm thiab cov ntawv thov
Cov Ntawv Caw Cawv Cov Khaub NcawsFeem ntau ua cov haujlwm hauv qab no:
Cov Khoom Taw Qhia Cov Khoom Muag: suav nrog cov ntaub ntawv yooj yim xws li lub npe ntawm cov cawv, qhov chaw ntawm keeb kwm, xyoo, cawv, thiab lwm yam.
Cov Ntaub Ntawv Raug Cai Sau Npe: Xws li cov ntawv tso cai ntau ntxiv, cov npe khoom noj, txee rau lub neej thiab lwm yam cim raws cai.
Hom Tshuaj Tshaj Tawm: Kev cai kab lis kev cai hom thiab cov khoom lag luam los ntawm kev tsim qauv thiab xim sib txuam.
Kev thov kom pom: Txawv los ntawm lwm cov khoom ntawm lub txee thiab nyiam cov neeg siv khoom'mloog.
1.2 Tsim Cov Ntsiab Lus
Thaum tsim cov ntawv nplaum cawv, koj yuav tsum xav txog cov ntsiab lus hauv qab no:
Clarity: Xyuas kom meej tias tag nrho cov lus qhia yog nyeem tau meej thiab zam dhau cov qauv tsim tshwj xeeb uas ua rau cov ntaub ntawv nyuaj rau decipher.
Cov xim sib txuam: Siv cov xim uas sib npaug nrog cov duab hom, thiab xav txog cov xim tshwm sim nyob hauv ntau lub teeb.
Xaiv cov khoom siv: raws li kev xaiv ua haujlwm thiab nyiaj txiag ntawm cov khoom siv dej cawv, xaiv cov khoom siv ua kom tsim nyog kom ntseeg tau tias lub cim.
Luam tawm muaj tswv yim: Daim ntawv sau yuav tsum yog kom meej thiab muaj zog, tuaj yeem hloov kho cov khoom sai'S cov ntsiab lus muag, thiab tib lub sijhawm muaj qee qhov kev nyiam ua thiab nco.
1.3 kev lag luam sib txawv
Nrog rau kev txhim kho ntawm kev ua lag luam thiab kev hloov pauv ntawm cov neeg siv khoom siv, cov ntawv cawv txiv hmab rau tus kheej tau qhia cov hauv qab no:
Kev Ua Haujlwm: Ntau thiab Ntau Hom Ntau Hom yog ua raws cov qauv tshwj xeeb uas muaj kev sib txawv ntawm lawv tus kheej los ntawm cov neeg sib tw.
Kev paub txog ib puag ncig: Siv rov ua dua tshiab lossis biodegradable tus kheej cov ntaub ntawv nplaum kom txo tau ib puag ncig kev cuam tshuam.
Digitalization: sib txuas QR code thiab lwm cov thev naus laus zis los muab cov kev pabcuam digital xws li cov khoom lag luam traceability thiab tseeb pov thawj.
1.4 Ua raws li cov kev cai
Daim ntawv sau rau cov khoom noj cawv yuav tsum ua raws li txoj cai thiab cov cai tswj hwm, suav nrog tab sis tsis txwv rau:
Cov Kev Cai Tswj Kev Nyab Xeeb Cov Khoom Noj: Xyuas kom qhov tseeb thiab raug cai ntawm txhua cov ntaub ntawv muaj feem xyuam.
Kev Tshaj Tawm Cov Cai: Zam tsis txhob siv cov lus tsis zoo lossis hais tsis tau.
Txoj cai tswj tau zoo: hwm lwm tus neeg cov cim kev cai, cov cai luam tawm thiab lwm cov cuab yeej kev txawj ntse txoj cai, thiab tsis txhob ua txhaum.
Los ntawm cov ntsiab lus saum toj no, peb tuaj yeem pom cov cawv ntawdTus kheej-nplaum cov ntawv cimtsis yog tsuas yog cov ntaub ntawv yooj yim, tab sis kuj tseem yog tus choj tseem ceeb rau kev sib txuas lus ntawm cov hom phiaj thiab cov neeg siv khoom. Daim ntawv sau zoo yuav tuaj yeem txhim kho cov duab hom thiab txhim kho kev ua lag luam kev sib tw thaum ua kom muaj kev xa cov ntaub ntawv.
2. Cov Qauv Tsim
2.1 Kev Pom Zoo Tshaj
Tus qauv tsim ntawm tus kheej-nplaum cov ntawv cim ua ntej yuav tsum tau sawv tawm ntawm ntau cov khoom. Cov ntsiab xws li cov xim sib txuam, qauv tsim qauv, thiab cov ntawv sau tau zoo txhua tus muaj qhov cuam tshuam tseem ceeb rau kev pom kev.
2.2 Luam Ntawv Kev Muaj Peev Xwm
Copywriting yog qhov tseem ceeb ntawm kev xa cov ntaub ntawv hauv daim ntawv lo. It needs to be concise, clear and creative, able to quickly grab consumers' attention and convey the core value of the product.
2.3 Hom cim tau
Daim Ntawv Cim Tsim yuav tsum txhawb nqa hom kev lees paub thiab txhim kho cov neeg siv khoom'Nco ntawm cov hom los ntawm kev tsim qauv zoo ib yam, hom xim, fonts thiab lwm yam.
2.4 Cov ntaub ntawv thiab cov txheej txheem
Xaiv cov ntaub ntawv raug thiab kev ua haujlwm yog qhov tseem ceeb rau qhov zoo thiab ruaj khov ntawm koj cov ntawv. Cov ntaub ntawv sib txawv thiab cov txheej txheem tuaj yeem nqa cov kev ncaj ncees thiab kev pom teebmeem.
2.5 muaj nuj nqi thiab kev coj ua
Ntxiv rau kev ua zoo nkauj, cov ntawv cim yuav tsum muaj qee yam haujlwm, xws li cov ntaub ntawv tsis zoo, siv cov phooj ywg ib puag ncig, thiab lwm yam.
2.6 Kev Ua Raws Cai
3. Cov khoom xaiv
Hauv cov txheej txheem ntau lawm ntawm cov cawv tus kheej cov lus qhia, kev xaiv cov khoom muaj qhov tseem ceeb tshaj plaws ntawm kev ntxhib los mos, durability thiab tag nrho cov tsos ntawm daim ntawv lo. Hauv qab no yog ob peb cov ntaub ntawv feem ntau siv rau cov ntawv caw cawv, nrog rau lawv cov yam ntxwv thiab muaj feem xyuam nrog cov xwm txheej:
3.1 coated ntawv
Coated ntawv yog ib txwm siv caw caw daim quav daim ntawv cim npe thiab cov luam tawm siab thiab tus nqi qis. Ua raws li kev kho mob saum npoo av, coated ntawv tuaj yeem faib ua ob hom: matte thiab ci ntsa iab, uas haum rau cov teebmeem gloss.
3.2 daim ntawv tshwj xeeb
3.3 PVC cov khoom siv
PVC cov khoom tau maj mam dhau los ua qhov kev xaiv tshiab rau cov dej tsis kam thiab tshuaj tiv thaiv. PVC cov ntawv lo tau tseem muaj cov nplaum nplaum kom zoo thiab cov tsos hauv ib puag ncig noo, thiab haum rau kev siv sab nraum zoov lossis khoom ntim khoom uas yuav tsum tau tu.
3.4 Cov Khoom Siv Hlau
Labels made of metal, such as gold, silver, platinum paper or metal plates, are often used for high-end or special-themed alcoholic products due to their unique luster and texture. Cov ntawv nplaum hlau tuaj yeem muab qhov kev xav zoo siab, tab sis tus nqi yog qhov siab.
3.5 Pharlescent ntawv
Cov ntaub qhwv cov hlaws, nrog nws cov tshuaj tiv thaiv kab mob nyhuv rau saum npoo av, tuaj yeem ntxiv cov xim ci ci rau cov kua nplaum thiab yog qhov tsim nyog rau cov khoom lag luam uas yuav tsum tau nyiam mloog. Daim ntawv hlaws yog muaj nyob rau hauv ntau yam xim thiab textures kom tau raws kev tsim qauv sib txawv.
3.6 ib puag ncig tus phooj ywg
Raws li kev xaiv ruaj khov, ib puag ncig tus phooj ywg yog nce qib los ntawm cov khoom noj cawv cawv. Nws tsis yog tsuas yog embodies lub hom phiaj kev tiv thaiv ib puag ncig lub tswv yim, tab sis kuj ua tau raws li cov qauv tsim muaj ntau yam xav tau ntawm kev ntxhib los mos thiab xim.
3.7 Lwm Yam Khoom
Ntxiv rau cov ntaub ntawv saum toj no, lwm cov ntaub ntawv xws li ntawv tawv thiab cov ntaub ntawv hluavtaws tseem siv nyob rau hauv cov ntawv caw. Cov ntaub ntawv no tuaj yeem muab cov txiaj ntsig tractile thiab pom pom kev tshwj xeeb, tab sis yuav tsum muaj cov txheej txheem tshwj xeeb thiab cov nqi siab dua.
Xaiv cov khoom siv yog tsis tuaj yeem txhim kho cov duab sab nraud ntawm cov khoom siv uas muaj cov cawv, tab sis kuj qhia tau zoo dua hauv kev siv tiag tiag. Thaum xaiv cov ntaub ntawv, nws yog ib qho tsim nyog yuav tsum tau txiav txim siab tus nqi, tsim qauv yuav tsum muaj, siv ib puag ncig, thiab kev ua tau ntawm cov txheej txheem ntau lawm.
4. Customization txheej txheem
4.1 yuav tsum tau tsom xam
Ua ntej daim ntawv qhia txog kev haus dej caw Custom-Adhesive, koj yuav tsum tau tshawb xyuas qhov xav tau kev xav tau kom nkag siab txog cov neeg siv khoom tshwj xeeb. Qhov no suav nrog qhov loj me, cov duab, khoom siv, cov ntsiab lus tsim, cov ntaub ntawv cov ntsiab lus, thiab lwm yam ntawm daim ntawv lo. Requirements analysis is the first step in the customization process, ensuring that subsequent design and production can meet customer expectations.
4.2 Tsim thiab Ntau Lawm
Based on the results of demand analysis, designers will carry out creative designs, including combinations of patterns, text, colors and other elements. Thaum lub sij hawm tsim qauv, cov neeg tsim qauv yuav tsum txiav txim siab hom duab, cov khoom lag luam, thiab phiaj rau cov neeg siv khoom nyiam. After the design is completed, we will communicate with the customer and make adjustments based on feedback until the design draft is finally confirmed.
4.3 Xaiv Xaiv
Qhov kev xaiv ntawm daim ntawv lo khoom siv yog qhov tseem ceeb rau qhov zoo ntawm cov khoom kawg. Commonly used self-adhesive materials include PVC, PET, white tissue paper, etc. Each material has its own specific characteristics and applicable scenarios. Yam khoom xws li durability, dej tsis kam, adhesion, thiab lwm yam. Xav tau thaum xaiv.
4.4 Cov Txheej Txheem Luam Ntawv
Cov txheej txheem luam ntawv yog qhov txuas tseem ceeb hauvntawv, muaj kev koom tes nrog kev sib txawv xws li kev luam yeeb thiab cov duab ntshiab. Modern printing technologies such as screen printing, flexographic printing, digital printing, etc. can select the appropriate printing process according to design requirements and production volume.
4.5 Kev Soj Ntsuam Zoo
Nyob rau hauv daim ntawv lo cov txheej txheem tsim khoom, kev tshuaj xyuas zoo yog qhov txuas tsis tseem ceeb. The printing quality, color accuracy, material quality, etc. of the labels need to be strictly inspected to ensure that each label meets the standards.
4.6 Tuag Txiav Thiab Ntim
Die cutting is to accurately cut the label according to the shape of the design draft to ensure that the edges of the label are neat and free of burrs. Ntim yog tiv thaiv cov ntawv cim los ntawm kev puas tsuaj thaum lub sijhawm thauj mus los, feem ntau nyob rau hauv rolls lossis ntawv txheeb.
4.7 Kev Xa Khoom thiab Ntawv Thov
Tom qab ua tiav cov kauj ruam saum toj no, daim ntawv no yuav xa rau cov qhua tuaj noj mov. When customers apply labels to wine bottles, they need to consider the adhesion and weather resistance of the labels to ensure that they can maintain good display effects in different environments.
5. Thov cov xwm txheej
5.1 Cov Kev Siv Ntau Yam ntawm Cov Ntawv Caw
Caw tus kheej tus kheej cov ntawv cim qhia lawv cov diversity thiab tus kheej ntawm cov khoom sib txawv caw. Los ntawm liab thiab dawb caw mus npias thiab cider, txhua cov khoom muaj nws tus kheej cov ntawv sau tsim tshwj xeeb.
Npias Cov Lus Cim: Tsim Yeeb yam zoo li muaj kev vam meej, siv cov xim ci thiab cov qauv los thov rov hais dua rau tus neeg siv khoom hauv lub hauv paus yau.
5.2 Xaiv cov ntaub ntawv lo
Caw caw ntau hom muaj qhov sib txawv rau cov kev xaiv ntawm cov khoom siv daim ntawv lo. Cov kev xav tau no yog feem ntau cuam tshuam nrog kev cia ntawm cov cawv thiab lub hom phiaj ua lag luam.
5.3 Luam Ntawv Sau Cov Txheej Txheem thiab Kab Lis Kev Cai
Kev sib xyaw ua ke cov ntsiab lus ntawm kab lis kev cai: kev sib koom tes hauv cheeb tsam lossis cov tswv yim hom rau hauv kev tsim, ua daim ntawv lo rau cov cab kuj sib txuas lus.
5.4 Ua ke ntawm thev naus laus zis thiab kev ua haujlwm
Kev txhim kho ntawm cov tshiab luam ntawv thev naus laus zis tau muab ntau rau kev haus cawv cov ntaub ntawv. Sib txuas cov txheej txheem sib txawv tuaj yeem txhim kho cov kev ntxhib los mos thiab ua haujlwm ntawm cov ntawv sau.
Kub Stamping thiab cov nyiaj ntawv ci tshuab: ntxiv kev nkag siab ntawm cov khoom kim heev rau daim ntawv lo thiab feem ntau siv hauv daim ntawv lo rau kev tsim qauv siab.
Cov txheej txheem laminating: Tiv thaiv cov ntawv lo los ntawm khawb thiab paug, hloov sau npe rau lub neej.
6. Kev Lag Luam Zoo
6.1 Kev Tshawb Xyuas Kev Lag Luam
As an important part of product identification, the market demand for alcohol self-adhesive labels has increased steadily with the growth of the alcohol industry. According to the "Research Report on Development Strategic Planning and Investment Direction of China's Self-Adhesive Label Industry from 2024 to 2030", the market size of China's self-adhesive label industry has grown from 16.822 billion yuan in 2017 to 31.881 billion yuan in 2023 Cov. Xav tau nws nce ntxiv los ntawm 5.51 billion square metres nyob rau xyoo 2017 txog 9.28 billion square metres. Qhov kev cog no loj hlob pom tias cov ntawv cim qhia rau tus kheej yog nce siv hauv cov ntim cawv.
6.2 Cov neeg siv khoom nyiam thiab coj tus cwj pwm
Cov neeg tau txais kev pab them nyiaj ntau thiab ntau mloog rau hom thiab ntim tsim thaum xaiv cov khoom noj cawv cawv. As a key element to enhance product appearance and convey brand information, self-adhesive labels have a direct impact on consumers' purchasing decisions. Modern consumers prefer label designs that are creative, personalized and environmentally friendly, which prompts alcohol companies to invest more energy and cost in label design.
6.3 thev naus laus zis thiab qauv tshiab
Lub Sijhawm Post: Lub Yim-12-2024