Farve har en dybtgående indflydelse på forbrugernes indkøbsbeslutninger. For example, red often evokes feelings of nervousness and a tendency to make impulse purchases, making it ideal for labels used in promotional campaigns. Blue repræsenterer tillid og stabilitet og er velegnet til bank, teknologi og andre industrier. Korrekt brug af farvepsykologi kan ikke kun gøre etiketter mere attraktive, men også subtilt påvirke forbrugernes købsbeslutninger.

Tear-Off Label Design er et meget interessant marketingværktøj. Forbrugerne kan rive en del af etiketten af ​​og beholde den som en souvenir eller deltage i salgsfremmende aktiviteter. Many food and beverage brands will use such labels to make their products more interesting and interactive, thus enhancing consumers' sense of participation.

In recent years, digital labels have become increasingly popular. By adding a QR code or NFC chip to the label, consumers can scan and obtain real-time information about the product, such as production date, ingredients, usage instructions, etc. This kind of labeling not only improves product information transparency, but also Opretter en dybere forbindelse mellem mærker og forbrugere.

6. Miljøetiketter gør mærker mere ansvarlige

With the popularity of environmental awareness, many consumers are more inclined to choose environmentally friendly products when purchasing goods. Miljøetiketter bruger nedbrydelige eller genanvendelige materialer for at gøre mærker mere ansvarlige i forbrugernes sind. In addition, environmental protection labels can also increase brand premiums to a certain extent and attract more consumers who pursue sustainable living.

7. Kold- og temperaturføleretiket - Viser status for produktet

Cold and temperature sensing labels can change color according to changes in temperature. For example, products that require refrigeration such as food and medicine can use such labels to show whether the products are stored at the appropriate temperature. Når forbrugere køber disse produkter, kan de intuitivt se status for produkterne, hvilket gør deres køb mere selvsikker.

Gennemsigtige selvklæbende etiketter bliver mere og mere populære, især inden for kosmetik- og premium-drikkevareindustrien. They allow consumers to see the color and texture of the product inside without blocking the packaging design, bringing a “label-free” minimalist aesthetic that makes the product look more high-end and natural.

Brug af on-demand-udskrivning af selvklæbende etiketter kan reducere lagertrykket markant. Traditional labels may require large batch printing, while print-on-demand label technology can adjust the printing content, batch size and style at any time according to actual needs. Dette sparer ikke kun lageromkostninger, men gør også etiketindhold mere fleksibelt til at tilpasse sig forskellige produktbehov.

Sammenfatte

These ten label secrets not only reveal the diversity in design and application of self-adhesive labels, but also provide many ideas for optimizing labeling strategies. Whether it's increasing sales conversions through the color psychology of labels or increasing brand trust with anti-counterfeiting labels, these tips can help businesses better utilize labels as an important marketing tool. Jeg håber, at disse hemmeligheder kan bringe ny inspiration til dit produktemballagedesign.