1. Boja psihologija naljepnica: različite boje nadahnjuju različite emocije
Boja ima dubok utjecaj na odluke o kupovini potrošača. For example, red often evokes feelings of nervousness and a tendency to make impulse purchases, making it ideal for labels used in promotional campaigns. Plava predstavlja povjerenje i stabilnost i pogodan je za bankarstvo, tehnologiju i druge industrije. Pravilna upotreba psihologije u boji ne može samo naljepnicama učiniti privlačnijom, ali suptilno utječu na kupovne odluke potrošača.
2. Oznake za suzanje povećavaju interaktivno iskustvo
Dizajn etiketa za suze vrlo je zanimljiv marketinški alat. Potrošači mogu oduzeti dio etikete i držati ga kao suvenira ili sudjelovati u promotivnim aktivnostima. Many food and beverage brands will use such labels to make their products more interesting and interactive, thus enhancing consumers' sense of participation.
3. Etikete protiv krivotvorenja poboljšavaju povjerenje marke
Problem krivotvorene robe postoji u svim slojevima života, posebno visokoj kozmetici, elektroničkim proizvodima i drugim industrijama. By adding anti-counterfeiting self-adhesive labels to products, consumers can more easily identify genuine products, thus enhancing their sense of trust. Anti-counterfeiting labels usually come with QR codes, anti-counterfeiting codes, or even special printing technology to make them difficult to counterfeit.
4. Izbor materijala naljepnica utječe na rok trajanja
Oznake za različite materijale pogodne su za različite uvjete skladištenja. For example, water- and oil-resistant labels are suitable for kitchen and bathroom products, while UV-resistant self-adhesive labels are suitable for outdoor applications. Odabir materijala s desnim naljepnicama ne može osigurati samo ljepotu i funkcionalnost naljepnice, već i proširiti rok trajanja proizvoda.
Posljednjih godina digitalni etikete postale su sve popularnije. By adding a QR code or NFC chip to the label, consumers can scan and obtain real-time information about the product, such as production date, ingredients, usage instructions, etc. This kind of labeling not only improves product information transparency, but also creates a deeper connection between brands and consumers.
6. Ekološke etikete čine marke odgovornije
With the popularity of environmental awareness, many consumers are more inclined to choose environmentally friendly products when purchasing goods. Ekološke etikete koriste razgradljivi ili reciklirati materijale za izradu marki odgovornijih u glavama potrošača. In addition, environmental protection labels can also increase brand premiums to a certain extent and attract more consumers who pursue sustainable living.
7. Oznaka hladne i temperature - prikazuje status proizvoda
Etikete hladne i temperature mogu mijenjati boju prema promjenama temperature. For example, products that require refrigeration such as food and medicine can use such labels to show whether the products are stored at the appropriate temperature. Kada potrošači kupuju ove proizvode, oni intuitivno mogu vidjeti status proizvoda, čineći njihove kupovine samouvjerene.
8. Prozirne naljepnice stvaraju efekat "bez etiketa"
Transparentne samoljepljive naljepnice postaju sve popularnije, posebno u kozmetici i premium industriji pića. They allow consumers to see the color and texture of the product inside without blocking the packaging design, bringing a “label-free” minimalist aesthetic that makes the product look more high-end and natural.
9. Fluorescentne etikete pomažu noćnoj prodaji
Korištenje ispisa na zahtjev samoljepljivih naljepnica može značajno smanjiti tlak zaliha. Traditional labels may require large batch printing, while print-on-demand label technology can adjust the printing content, batch size and style at any time according to actual needs. This not only saves warehousing costs, but also makes label content more flexible to adapt to different product needs.
Pošta: Nov-08-2024